IDEAS home Printed from https://ideas.repec.org/a/zag/zirebs/v7y2004i1p61-80.html
   My bibliography  Save this article

The Cumulative Prospect Theory and Managerial Decision Making

Author

Listed:
  • Darko Tipuric

    (Graduate School of Economics and Business, University of Zagreb, Croatia)

  • Jasna Prester

    (Graduate School of Economics and Business, University of Zagreb, Croatia)

Abstract

Can managerial decision making be predicted? Why would we want to predict managerial decision making? Managerial job is largely that of making decisions. In order to be successful, those decisions have to be right. In this article authors investigate if the cumulative prospect theory is applicable to managerial decision making and describe some divergent views about the theory. They also explore risk perception under the influence of decision framing. Risk propensity too is explored as it is an alternative way of predicting decision-makers behaviour.

Suggested Citation

  • Darko Tipuric & Jasna Prester, 2004. "The Cumulative Prospect Theory and Managerial Decision Making," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 7(1), pages 61-80, May.
    • Handle: RePEc:zag:zirebs:v:7:y:2004:i:1:p:61-80
    as

    Download full text from publisher

    File URL: http://www.efzg.hr/default.aspx?id=3872
    Download Restriction: Abstract only available on-line
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    prospect theory; cumulative prospect theory; decision making;
    All these keywords.

    JEL classification:

    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zag:zirebs:v:7:y:2004:i:1:p:61-80. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jurica Šimurina (email available below). General contact details of provider: https://edirc.repec.org/data/fefzghr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.