IDEAS home Printed from https://ideas.repec.org/a/zag/market/v35y2023i1p77-92.html
   My bibliography  Save this article

Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19

Author

Listed:
  • Norzaidi Mohd Daud

    (Universiti Teknologi MARA)

  • Raja Nur Hannah Fatimah Raja Mohd Hashimb

    (Universiti Teknologi MARA)

  • Anis Irdina Yang Asri

    (Universiti Teknologi MARA)

  • Nurul Haslinda Mohd Azmaruza

    (Universiti Teknologi MARA)

  • Syed Amir Zakir Syed Azizi

    (Universiti Teknologi MARA)

Abstract

Purpose – The purpose of this paper is to examine the relationship between information commerce usage and purchase decisions made by university students during the COVID-19 pandemic. Design/Methodology/Approach – Survey questionnaires were distributed to students at public and private universities through a variety of online platforms. Data was collected from 151 respondents within a two-week period and analyzed using IBM Statistical Package for the Social Sciences (SPSS) Version 26 for descriptive (i.e., mean, standard deviation, reliability test, model fit test) and inferential (i.e., correlation and regression for hypotheses testing) purposes. Findings and implications – The findings indicate that, while students engage in information commerce for its convenience, their usage of it is unrelated to the degree of trust. Nonetheless, price comparison has a sizable influence on how information commerce is used. Additionally, information commerce usage has an effect on purchase intention, while purchase intention is found to be a significant predictor of purchase decisions. Limitation – This study examined factors that influence the usage of information commerce among students in Malaysian universities, as well as their purchase intention, on a rather small sample size. Originality – This may be the first study to define information commerce usage, with its results confirming students’ purchase behavior and demonstrating that online shopping simplifies their lives. Surprisingly, the findings suggest that the degree of trust does not influence the usage of information commerce. This contradicts previous studies conducted by Anas et al. (2021) and Viktoria et al. (2021).

Suggested Citation

  • Norzaidi Mohd Daud & Raja Nur Hannah Fatimah Raja Mohd Hashimb & Anis Irdina Yang Asri & Nurul Haslinda Mohd Azmaruza & Syed Amir Zakir Syed Azizi, 2023. "Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(1), pages 77-92.
    • Handle: RePEc:zag:market:v:35:y:2023:i:1:p:77-92
    as

    Download full text from publisher

    File URL: https://hrcak.srce.hr/file/437962
    Download Restriction: None
    ---><---

    References listed on IDEAS

    as
    1. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
    2. Van Kien Pham & Thu Ha Do Thi & Thu Hoai Ha Le, 2020. "A study on the COVID-19 awareness affecting the consumer perceived benefits of online shopping in Vietnam," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1846882-184, January.
    3. Sheth, Jagdish, 2020. "Impact of Covid-19 on consumer behavior: Will the old habits return or die?," Journal of Business Research, Elsevier, vol. 117(C), pages 280-283.
    4. Julia Koch & Britta Frommeyer & Gerhard Schewe, 2020. "Online Shopping Motives during the COVID-19 Pandemic—Lessons from the Crisis," Sustainability, MDPI, vol. 12(24), pages 1-20, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cruz-Cárdenas, Jorge & Zabelina, Ekaterina & Guadalupe-Lanas, Jorge & Palacio-Fierro, Andrés & Ramos-Galarza, Carlos, 2021. "COVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    2. Faith TINONETSANA & Steve Kayambazinthu MSOSA, 2023. "Shifts In Consumer Behavioural Trends During And Post The Covid-19 Pandemic: An Analysis Using The Theory Of Reasoned Action," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(4), pages 47-60, December.
    3. Shunying Zhao & Qiang Yang & Hohjin Im & Baojuan Ye & Yadi Zeng & Zhinan Chen & Lu Liu & Dawu Huang, 2022. "The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust," Future Business Journal, Springer, vol. 8(1), pages 1-15, December.
    4. Liu, Hongfei & Liu, Wentong & Yoganathan, Vignesh & Osburg, Victoria-Sophie, 2021. "COVID-19 information overload and generation Z's social media discontinuance intention during the pandemic lockdown," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    5. INOUE Hiroyasu & TODO Yasuyuki, 2022. "Has COVID-19 Permanently Changed Online Consumption Behavior?," Discussion papers 22018, Research Institute of Economy, Trade and Industry (RIETI).
    6. Szwajca Danuta, 2022. "The Use of Digital Communication Channels by Polish Consumers – Changes Caused by the Pandemic," Foundations of Management, Sciendo, vol. 14(1), pages 37-50, January.
    7. Elshaer, Ibrahim A. & Alrawad, Mahmaod & Lutfi, Abdalwali & Azazz, Alaa M.S., 2024. "Social commerce and buying intention post COVID-19: Evidence from a hybrid approach based on SEM – fsQCA," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    8. Veronika Harantová & Alica Kalašová & Simona Skřivánek Kubíková & Jaroslav Mazanec & Radomíra Jordová, 2022. "The Impact of Mobility on Shopping Preferences during the COVID-19 Pandemic: The Evidence from the Slovak Republic," Mathematics, MDPI, vol. 10(9), pages 1-27, April.
    9. Sigitas Urbonavicius & Karina Adomaviciute – Sakalauske, 2023. "Learning from Pandemic Periods: Elements of the Theory of Behavioral Transformation," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(2), pages 251-266.
    10. Jiam Song & Kwangmin Jung & Jonghun Kam, 2023. "Evidence of the time-varying impacts of the COVID-19 pandemic on online search activities relating to shopping products in South Korea," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    11. Ashutosh Sarkar & Debadyuti Das & Arindam Debroy, 2024. "Panic Buying, Product Substitution and Channel-Shifting Behaviour During Pandemic," IIM Kozhikode Society & Management Review, , vol. 13(1), pages 25-43, January.
    12. Thi Mai Anh Nguyen & Thi Hue Nguyen & Hieu Hoc Le, 2022. "Online Shopping in Relationship with Perception, Attitude, and Subjective Norm during COVID-19 Outbreak: The Case of Vietnam," Sustainability, MDPI, vol. 14(22), pages 1-11, November.
    13. Mostafa Ghodsi & Ali Ardestani & Arash Rasaizadi & Seyednaser Ghadamgahi & Hao Yang, 2021. "How COVID-19 Pandemic Affected Urban Trips? Structural Interpretive Model of Online Shopping and Passengers Trips during the Pandemic," Sustainability, MDPI, vol. 13(21), pages 1-15, October.
    14. Michela Piccarozzi & Cecilia Silvestri & Patrizio Morganti, 2021. "COVID-19 in Management Studies: A Systematic Literature Review," Sustainability, MDPI, vol. 13(7), pages 1-28, March.
    15. Francisco Liébana-Cabanillas & Nidhi Singh & Zoran Kalinic & Elena Carvajal-Trujillo, 2021. "Examining the determinants of continuance intention to use and the moderating effect of the gender and age of users of NFC mobile payments: a multi-analytical approach," Information Technology and Management, Springer, vol. 22(2), pages 133-161, June.
    16. Yoon, Junghyun & Lee, Hee Yong & Dinwoodie, John, 2015. "Competitiveness of container terminal operating companies in South Korea and the industry–university–government network," Transportation Research Part A: Policy and Practice, Elsevier, vol. 80(C), pages 1-14.
    17. Md. Mominur Rahman & Bilkis Akhter, 2021. "The impact of investment in human capital on bank performance: evidence from Bangladesh," Future Business Journal, Springer, vol. 7(1), pages 1-13, December.
    18. Usunier, Jean-Claude, 1998. "Oral pleasure and expatriate satisfaction: an empirical approach," International Business Review, Elsevier, vol. 7(1), pages 89-110, February.
    19. Abdul Kadar Muhammad Masum & Md Abul Kalam Azad & Loo-See Beh, 2015. "Determinants of Academics' Job Satisfaction: Empirical Evidence from Private Universities in Bangladesh," PLOS ONE, Public Library of Science, vol. 10(2), pages 1-15, February.
    20. Amolo Elvis Juma Amolo & Charles Mallans Rambo & Charles Misiko Wafula, 2024. "Hedging Derivatives and Performance of Renewable Energy Projects in Kenya," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 11(8), pages 619-630, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zag:market:v:35:y:2023:i:1:p:77-92. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tanja Komarac (email available below). General contact details of provider: https://edirc.repec.org/data/fefzghr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.