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Enhancing The Competitiveness Of Business And Management Consulting Firms Through The Application Of Big Data And Analytics

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  • BABAJIDE OYEWO

    (Department of Accounting, University of Lagos, Akoka, Lagos, Nigeria†Institute of Business Research, University of Economics Ho Chi Minh City, Vietnam, 59C Nguyen Dinh Chieu Street, Ward 6, District 3, Ho Chi Minh City, Vietnam)

  • DANG KHOA TRAN

    (��Institute of Business Research, University of Economics Ho Chi Minh City, Vietnam, 59C Nguyen Dinh Chieu Street, Ward 6, District 3, Ho Chi Minh City, Vietnam)

Abstract

This study investigates the application of big data analytics (BDA) and its impact on consulting firms’ competitiveness. Descriptive statistics, ordinary least square regression, and moderated regression analysis were used to analyze survey data obtained from 118 business and management consultants in Nigeria. The robustness of the result was evaluated using structural equation modeling. Result shows that the application level of BDA by consulting firms is generally moderate. BDA application has a significant positive impact on organizational competitiveness, although the strength of the relationship is weak. Further, data quality significantly moderates the relationship between BDA and organizational competitiveness. The study concludes that the application of BDA can enhance the competitiveness of consulting firms. However, the extent to which such benefit is realized is dependent on the quality of data applied in the analysis. The study contributes to knowledge by providing empirical evidence that the deployment of BDA can be a source of competitive advantage for consulting firms. The study adds to literature on management accounting in the digital economy and the application of big data to business and management consulting.

Suggested Citation

  • Babajide Oyewo & Dang Khoa Tran, 2025. "Enhancing The Competitiveness Of Business And Management Consulting Firms Through The Application Of Big Data And Analytics," The Singapore Economic Review (SER), World Scientific Publishing Co. Pte. Ltd., vol. 70(02), pages 379-407, March.
    • Handle: RePEc:wsi:serxxx:v:70:y:2025:i:02:n:s0217590821500259
    DOI: 10.1142/S0217590821500259
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    More about this item

    Keywords

    Big data; big data analytics; organizational competitiveness; business consulting; management consulting; management accounting in the digital economy;
    All these keywords.

    JEL classification:

    • M4 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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