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Corporate Social Responsibility: A Study on Consumer Awareness in Vietnam

Author

Listed:
  • Loan Thi Hong Van

    (Ho Chi Minh City Open University, 97 Vo Van Tan Street, District 3, Ho Chi Minh City, Vietnam)

  • Hoang Huy Nguyen

    (Ho Chi Minh City Open University, 97 Vo Van Tan Street, District 3, Ho Chi Minh City, Vietnam)

  • Duc Hong Vo

    (Business and Economics Research Group, Ho Chi Minh City Open University, 97 Vo Van Tan Street, District 3, Ho Chi Minh City, Vietnam)

Abstract

This paper explores how consumers’ perceptions of corporate social responsibility (CSR) influence their attitude and purchase intention in Vietnam. The study used a quantitative approach in which a survey was conducted. Among many respondents, the final 222 responses from various respondents across Vietnam were utilized in this paper. Key findings from this study are as follows. First, consumers (one stakeholder) are one key motive for organizations to become engaged in CSR. Second, consumers have a strong interest in an organization that they perceive to be responsible for its workers and community. Third, the concept of CSR in Vietnam is rooted in business and ethics, reflecting that Vietnamese consumers want business organizations to behave responsibly. On balance, the findings imply that CSR is influenced by the context in which it is practiced. Consumers expect business organizations to take their social responsibilities seriously, in line with the expectations of Vietnamese society.

Suggested Citation

  • Loan Thi Hong Van & Hoang Huy Nguyen & Duc Hong Vo, 2020. "Corporate Social Responsibility: A Study on Consumer Awareness in Vietnam," Review of Pacific Basin Financial Markets and Policies (RPBFMP), World Scientific Publishing Co. Pte. Ltd., vol. 23(03), pages 1-16, September.
    • Handle: RePEc:wsi:rpbfmp:v:23:y:2020:i:03:n:s0219091520500198
    DOI: 10.1142/S0219091520500198
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    Cited by:

    1. Zhao‐Yong Sun & Meng‐Jie Li & Dongdong Li, 2023. "Carbon performance and corporate financial performance: The moderating role of consumer awareness of corporate social responsibility," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(1), pages 663-670, January.

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