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Strategies to Motivate Brokers Adopting On-line Trading in Hong Kong Financial Market

Author

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  • Adela S. M. Lau

    (Department of Systems Engineering and Engineering Management, The Chinese University of Hong Kong, Shatin, N.T., Hong Kong, China)

Abstract

This paper aims to study what factors affect the adoption of online trading towards brokers in Hong Kong. By using the adoption model, Decomposed Version Theory of Planned Behavior (DTPB), we identify the factors that affect brokers towards online trading. A hypothesized model has been proposed to design the questionnaire. A statistical analysis has been conducted to investigate whether the attributes, variables, and belief structure of the proposed model correlated with each other or not. After such analysis, the factors that influenced brokers' behavior have been identified as well as the strengths of their relationships. Such results are very helpful to support the planning of related parties in launching Internet trading.

Suggested Citation

  • Adela S. M. Lau, 2002. "Strategies to Motivate Brokers Adopting On-line Trading in Hong Kong Financial Market," Review of Pacific Basin Financial Markets and Policies (RPBFMP), World Scientific Publishing Co. Pte. Ltd., vol. 5(04), pages 471-489.
    • Handle: RePEc:wsi:rpbfmp:v:05:y:2002:i:04:n:s0219091502000894
    DOI: 10.1142/S0219091502000894
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    More about this item

    Keywords

    Strategies for launching online trading; Broker firm;

    JEL classification:

    • G1 - Financial Economics - - General Financial Markets
    • G2 - Financial Economics - - Financial Institutions and Services
    • G3 - Financial Economics - - Corporate Finance and Governance

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