IDEAS home Printed from https://ideas.repec.org/a/wsi/jikmxx/v20y2021i01ns0219649221500052.html
   My bibliography  Save this article

The Effect of Online Q&As and Product Reviews on Product Performance Metrics: Amazon.com as a Case Study

Author

Listed:
  • Reza Mousavi

    (Business Information Systems Department, Western Michigan University, Kalamazoo 49008, MI, USA)

  • Bidyut Hazarika

    (Business Information Systems Department, Western Michigan University, Kalamazoo 49008, MI, USA)

  • Kuanchin Chen

    (Business Information Systems Department, Western Michigan University, Kalamazoo 49008, MI, USA)

  • Muhammad Razi

    (Business Information Systems Department, Western Michigan University, Kalamazoo 49008, MI, USA)

Abstract

Online reviews have received an overwhelming interest in the recent decades. Comparatively speaking, the online product questions and answers (Q&As) have received less attention than online reviews, despite that they both affect the image and the value of a project. Although online reviews and Q&As are both forms of user generated knowledge ion online communities, they may affect customers decision making differently. Furthermore, Q&As are very useful for pre-purchase information-searching and comparison shopping, especially when online product reviews either do not provide the needed answer or getting the desired information requires additional “cost” (i.e. time and effort) to sort out. Our findings show that Q&A traits had a varying effect on the product performance. We also found that review helpfulness is another important factor that affects product sale and popularity on e-commerce sites. The present study adds to existing electronic word-of-mouth (eWOM) and product review literature.

Suggested Citation

  • Reza Mousavi & Bidyut Hazarika & Kuanchin Chen & Muhammad Razi, 2021. "The Effect of Online Q&As and Product Reviews on Product Performance Metrics: Amazon.com as a Case Study," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 20(01), pages 1-16, March.
    • Handle: RePEc:wsi:jikmxx:v:20:y:2021:i:01:n:s0219649221500052
    DOI: 10.1142/S0219649221500052
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S0219649221500052
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S0219649221500052?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Warut Khern-am-nuai & Hossein Ghasemkhani & Dandan Qiao & Karthik Kannan, 2024. "The Impact of Online Q&As on Product Sales: The Case of Amazon Answer," Information Systems Research, INFORMS, vol. 35(2), pages 747-765, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:jikmxx:v:20:y:2021:i:01:n:s0219649221500052. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/jikm/jikm.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.