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The Moderating Effects of Sustainability Orientation in the Entrepreneurial Intention Model

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  • Niousha Shahidi

    (EDC Paris Business School, 70 Galerie des Damiers — Paris La Défense 1, 92415 Courbevoie Cedex, France)

Abstract

Given that business opportunities for sustainable development are increasing, it is opportune to consider the moderating effects of students’ sustainability orientations on the entrepreneurial intention model. This study aims to contribute to entrepreneurial intention research by extending insights from the theory of planned behaviour (i.e. attitudes towards behaviour, subjective norms, perceived behavioural control) by considering the moderating effects of sustainability orientation. To date, no known studies have tested the moderating effects of sustainability orientation on entrepreneurial intention. The main contributions of this study are thus twofold. First, it provides a framework for better understanding the entrepreneurial intention model. Second, it offers empirical evidence to validate this model with a multi-group structural equation modelling approach for two sustainability orientations – high and low. The multi-group structural equation modelling approach is then used to test the proposed model’s causal structure. The results differ between the groups.

Suggested Citation

  • Niousha Shahidi, 2020. "The Moderating Effects of Sustainability Orientation in the Entrepreneurial Intention Model," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 28(01), pages 59-79, March.
    • Handle: RePEc:wsi:jecxxx:v:28:y:2020:i:01:n:s021849582050003x
    DOI: 10.1142/S021849582050003X
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    Citations

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    Cited by:

    1. David Hirschfeld & Marcus Wagner, 2022. "The Interplay of Attitudes, Norms and Control in Sustainable Entrepreneurship: An Experimental Analysis," Sustainability, MDPI, vol. 14(15), pages 1-22, July.
    2. Usman Khizar, Hafiz Muhammad & Iqbal, Muhammad Jawad & Khalid, Junaid & Adomako, Samuel, 2022. "Addressing the conceptualization and measurement challenges of sustainability orientation: A systematic review and research agenda," Journal of Business Research, Elsevier, vol. 142(C), pages 718-743.
    3. Martín-Navarro, Alicia & Velicia-Martín, Felix & Medina-Garrido, José Aurelio & Palos-Sánchez, Pedro R., 2023. "Impact of effectual propensity on entrepreneurial intention," Journal of Business Research, Elsevier, vol. 157(C).
    4. Hafiz Muhammad Usman Khizar & Muhammad Jawad Iqbal & Muhammad Imran Rasheed, 2021. "Business orientation and sustainable development: A systematic review of sustainability orientation literature and future research avenues," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(5), pages 1001-1017, September.

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