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How Did You Survive in the First Five Years? Secrets to Success Described by Apparel New Ventures in China

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Listed:
  • Li Zhao

    (University of Missouri, Department of Textile and Apparel Management, 137 Stanley Hall, Columbia, MO 65211, USA)

  • Jung Ha-Brookshire

    (University of Missouri, Department of Textile and Apparel Management, 137 Stanley Hall, Columbia, MO 65211, USA)

Abstract

The study explored the secrets of success described by Chinese apparel new ventures. Barney's (1991) resource-based view of the firm helped the researchers understand secrets to success from the firm's internal perspective, and the social network theory informed key secrets from the external perspective (Ahuja, 2000). In-depth interviews with open-ended questions were employed with sixteen top apparel companies in China. Results revealed that having the first successful store is the symbol of success and that success is a never-ending goal. The key secrets to success were described as the founders' ability to find the niche market, their down-to-earth attitude, unique branding position and products, and, finally, external relationships. The study will help Chinese apparel new ventures in realizing the secrets of surviving the initial stage. Academic organizations and governments may want to utilize the study findings to develop more curricula and policies that may be more fruitful for small businesses' success in the long term.

Suggested Citation

  • Li Zhao & Jung Ha-Brookshire, 2014. "How Did You Survive in the First Five Years? Secrets to Success Described by Apparel New Ventures in China," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 22(04), pages 485-503.
    • Handle: RePEc:wsi:jecxxx:v:22:y:2014:i:04:n:s0218495814500204
    DOI: 10.1142/S0218495814500204
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    1. Monroe, Kristen R., 1997. "Hitler's Willing Executioners: Ordinary Germans and the Holocaust. By Daniel Jonah Goldhagen. New York: Alfred A. Knopf. 1996. 622p. $30.00," American Political Science Review, Cambridge University Press, vol. 91(1), pages 212-213, March.
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    Cited by:

    1. Li Zhao & Lizhu Davis & Lauren Copeland, 2018. "Entrepreneurial Intention: An Exploratory Study of Fashion Students," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 26(01), pages 27-50, March.

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      Keywords

      New ventures; success; survival;
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