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The Impact Of National, Corporate And Professional Cultures On Innovation: German And Dutch Firms Compared

Author

Listed:
  • JAN ULIJN

    (Jean Monnet Chair of Euromanagement, Eindhoven University of Technology, The Netherlands;
    Darmstadt University of Technology, Germany)

  • ARIE NAGEL

    (Eindhoven University of Technology, The Netherlands)

  • WEE LIANG TAN

    (Singapore Management University, Singapore)

Abstract

Innovation literature advocates the transition from a technological orientation to market orientation on the part of innovator and entrepreneur. However, the transition requires a change in mindset on the part of these innovation agents, who may be affected by their national contexts. This paper reports a study is to example factors that account for a different transition from a Technological Orientation (TO) towards a Market Orientation (MO) and the impact of national cultures. To analyse possible intercultural differences, the study involved two independent samples from Germany and the Netherlands.The study found that the orientation to versus MO of the Dutch engineer is not different from that of the German engineer, probably because of a common professional culture (PC), which is different from an MO. The transition from technological orientation towards market orientation occurred earlier for the Dutch engineers than for the German engineers. However German engineers demonstrated less MO than Dutch firms. A plausible reason for this is that the strong feminine values of Dutch national and corporate culture (NC and CC, Hofstede, 1980a and b and 1991) might lead more easily to a customer orientation (Market Pull) than the more masculine German values keeping a strong technological base. In sum, firms might consider carefully an optimal CC x PC interaction instead of NC-differences to reach effective technological innovation in the global market.

Suggested Citation

  • Jan Ulijn & Arie Nagel & Wee Liang Tan, 2001. "The Impact Of National, Corporate And Professional Cultures On Innovation: German And Dutch Firms Compared," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 9(01), pages 21-52.
    • Handle: RePEc:wsi:jecxxx:v:09:y:2001:i:01:n:s0218495801000043
    DOI: 10.1142/S0218495801000043
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    Cited by:

    1. Ulijn, J.M. & Fayolle, A., 2002. "Towards cooperation between European start ups: The position of the French, Dutch, and German entrepreneurial and innovative engineer," Working Papers 02.16, Eindhoven Center for Innovation Studies.
    2. Ulijn, J.M. & Duysters, G.M. & Schaezlein, R. & Remer, S., 2003. "Culture and its perception in strategic alliances, does it affect the performance? An exploratory study into Dutch-German ventures," Working Papers 03.05, Eindhoven Center for Innovation Studies.
    3. Luxemburg van, A. & Ulijn, J.M. & Amare, N., 2002. "The Contribution of Electronic Communication Media to the Design Process: Communicative and Cultural Implications," Working Papers 02.10, Eindhoven Center for Innovation Studies.
    4. H.C. Menzel & R.Krauss & M.Weggeman, 2006. "Developing characteristics of an intrapreneurship-supportive culture," Working Papers 06-10, Eindhoven Center for Innovation Studies, revised Mar 2006.
    5. Maha Aly & Galal Galal-Edeen, 2021. "Why is Germany less entrepreneurial? A behavioral reasoning perspective," The Journal of Technology Transfer, Springer, vol. 46(5), pages 1376-1416, October.
    6. Ulijn, J.M. & Vogel, D. & Bemelmans, T.M.B., 2002. "ICT Study implications for human interaction and culture: Intro to a special issue," Working Papers 02.09, Eindhoven Center for Innovation Studies.

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