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The Market Place: A Computer Based Network For Global Marketing

Author

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  • DAVID W CONRATH

    (University of Waterloo Waterloo Ontario, Canada)

Abstract

This paper is the second in a series about the MarketPlace, a computer-based network designed to facilitate the involvement of small and medium sized businesses in international trade. The MarketPlace provides a means for identifying and contacting people with whom one would like to do business. Using the system’s software and database a firm could specify requirements or state its capabilities, negotiate contracts and obtain support services (e.g. arranging shipping, customs clearance and financing) that would enable them to undertake trade that would otherwise seem out of reach. The first paper focused on research issues. This one, while mentioning certain problems that must be resolved before such a system can become operational, contains a number of suggestions about the features that the initial MarketPlace ought to possess. These range from product/service specification and language issues to the technology that ought to be used and the potential sources of revenue that would be available to the operators of the MarketPlace.

Suggested Citation

  • David W Conrath, 1994. "The Market Place: A Computer Based Network For Global Marketing," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 1(03n04), pages 383-402.
    • Handle: RePEc:wsi:jecxxx:v:01:y:1994:i:03n04:n:s0218495894000069
    DOI: 10.1142/S0218495894000069
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