IDEAS home Printed from https://ideas.repec.org/a/wsi/jdexxx/v29y2024i03ns1084946724500213.html
   My bibliography  Save this article

Motivating And Achievement Factors Of Married Female Entrepreneurs In India: Unveiling The Keys To Success

Author

Listed:
  • KIRUTHIKA ANANDHARAMAN

    (Department of Commerce, School of Social Sciences and Languages, Vellore Institute of Technology, Vellore, Tamil Nadu, India)

  • GEETHA RANGASWAMY

    (Department of Commerce, School of Social Sciences and Languages, Vellore Institute of Technology, Vellore, Tamil Nadu, India)

Abstract

In contemporary times, enterprises run by married women have emerged as a rapidly expanding entrepreneurship group in Tamil Nadu, India. This study explores the influential factors that drive married women to initiate and succeed in their own businesses and to explain their levels of achievement. Based on the insights collected from interviews, observation and focus groups comprised of 50 entrepreneurs, we developed an instrument that included five variables that relate to the driving factors (freedom, spousal support, flexibility, respect and identity) and five variables that relate to the achievement factors (experience, education, government assistance, networks and unique traits/ competencies) of entrepreneurship among married women. Using survey data from 150 entrepreneurs, we further examined key relationships. Among other findings, this study highlights the central role of spousal support as a driving force for the greater success of married female entrepreneurs. The implications of the study findings are examined for both academics and practitioners, and recommendations are given.

Suggested Citation

  • Kiruthika Anandharaman & Geetha Rangaswamy, 2024. "Motivating And Achievement Factors Of Married Female Entrepreneurs In India: Unveiling The Keys To Success," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 29(03), pages 1-22, September.
  • Handle: RePEc:wsi:jdexxx:v:29:y:2024:i:03:n:s1084946724500213
    DOI: 10.1142/S1084946724500213
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S1084946724500213
    Download Restriction: Access to full text is restricted to subscribers

    File URL: https://libkey.io/10.1142/S1084946724500213?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:jdexxx:v:29:y:2024:i:03:n:s1084946724500213. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/jde/jde.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.