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Opportunity Recognition In Inner-City Markets: An Exploratory Study

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Listed:
  • JEFFREY A. ROBINSON

    (Rutgers Business School, 1 Washington Park, Newark, New Jersey 07102, USA)

  • RICHARD N. HAYES

    (Hofstra University, 040 Weller Hall, Hempstead, NY 11549, USA)

Abstract

We argue that inner-city markets pose a challenge for business managers and entrepreneurs because many do not understand how to address significant social and institutional factors that exist in these markets. These factors around inner-city business opportunities may lead entrepreneurs with limited knowledge and experience in these markets to overlook or undervalue viable business opportunities. We propose that the combination of entrepreneurs' inner-city experience and social and institutional factors around business opportunities will explain patterns of opportunity recognition. This paper describes a study of 146 subjects that experimentally tests this hypothesis along two dimensions: the evaluation of business opportunity and the entry decision.

Suggested Citation

  • Jeffrey A. Robinson & Richard N. Hayes, 2012. "Opportunity Recognition In Inner-City Markets: An Exploratory Study," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 17(02), pages 1-25.
    • Handle: RePEc:wsi:jdexxx:v:17:y:2012:i:02:n:s1084946712500112
    DOI: 10.1142/S1084946712500112
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    References listed on IDEAS

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    1. Anders Lundström & Lois A. Stevenson, 2005. "Entrepreneurship Policy: Theory and Practice," International Studies in Entrepreneurship, Springer, number 978-0-387-24202-6, December.
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