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Do You Want to BeReal? Usage Intention and Well-Being for the Social Network BeReal

Author

Listed:
  • Marius Arved Fortagne

    (University of Bayreuth, 30, 95447 Bayreuth, Germany)

  • Benedikt M. Brand

    (University of Bayreuth, 30, 95447 Bayreuth, Germany)

  • Bettina Lis

    (University of Bayreuth, 30, 95447 Bayreuth, Germany)

Abstract

In contrast to conventional Social Network Sites, BeReal counteracts staged self-portrayal and aims for authenticity by posting a photo at an unannounced time within a short period. This study is the first to investigate drivers and barriers for using BeReal. Furthermore, this study successfully links BeReal usage intention to subjective well-being. Building on the Self-Determination Theory, the Unified Theory of Acceptance and Use of Technology 2, and specific particularities, a research model is validated by n = 657 consumers using partial least square structural equation modeling. The study contributes to the research intersection of SNS, technology acceptance, and effects on well-being.

Suggested Citation

  • Marius Arved Fortagne & Benedikt M. Brand & Bettina Lis, 2024. "Do You Want to BeReal? Usage Intention and Well-Being for the Social Network BeReal," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 21(08), pages 1-23, December.
    • Handle: RePEc:wsi:ijitmx:v:21:y:2024:i:08:n:s0219877024500561
    DOI: 10.1142/S0219877024500561
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