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Gamification-as-Innovation: A Review

Author

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  • Fatemah M. AlSaad

    (Department of Innovation and Technology Management, Arabian Gulf University, Manama, Kingdom of Bahrain)

  • Christopher M. Durugbo

    (Department of Innovation and Technology Management, Arabian Gulf University, Manama, Kingdom of Bahrain)

Abstract

Gamification is a paradigm and process innovation premised on applying game mechanics to non-game settings with benefits of creative games designs and disruptive effects challenging conventional learning approaches. The purpose of this study is to review the literature on gamification-as-innovation. Applying the systematic review methodology, this study examines 96 articles and identifies developments in gamification-as-innovation in literature. Insights from the review suggests three main perspectives on gamification-as innovation in processes that reveal problems (investigation), stimulate novel behavior (induction) or transform processes (intervention) for improved effectiveness and engagement. The review also captures the state-of-the-art in gamification research underscoring advances in multi-level models, strategic initiatives and digital platforms. The review concludes by highlighting future research directions that advance gamification scholarship and practice.

Suggested Citation

  • Fatemah M. AlSaad & Christopher M. Durugbo, 2021. "Gamification-as-Innovation: A Review," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 18(05), pages 1-28, August.
  • Handle: RePEc:wsi:ijitmx:v:18:y:2021:i:05:n:s0219877021300020
    DOI: 10.1142/S0219877021300020
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    Cited by:

    1. Behl, Abhishek & Jayawardena, Nirma & Bhardwaj, Shikha & Pereira, Vijay & del Giudice, Manlio & Zhang, Justin, 2024. "Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies," Technovation, Elsevier, vol. 129(C).
    2. Mi Zou & Peng Liu & Xuan Wu & Wei Zhou & Yuan Jin & Meiqi Xu, 2023. "Cognitive Characteristics of an Innovation Team and Collaborative Innovation Performance: The Mediating Role of Cooperative Behavior and the Moderating Role of Team Innovation Efficacy," Sustainability, MDPI, vol. 15(14), pages 1-23, July.

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