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Understanding the Factors Affecting Employees’ Motivation to Engage in Co-Creation in the Banking Industry

Author

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  • Anna Feldmann

    (University of Osnabrueck, School of Business Administration and Economics, Institute of Information Management and Information Systems Engineering, Chair of Accounting and Information Systems, Katharinenstr. 1, D-49074 Osnabrueck, Germany)

  • Frank Teuteberg

    (University of Osnabrueck, School of Business Administration and Economics, Institute of Information Management and Information Systems Engineering, Chair of Accounting and Information Systems, Katharinenstr. 1, D-49074 Osnabrueck, Germany)

Abstract

Increasing digitalization and new technological possibilities also entail substantial changes for working methods in the B2B (business-to-business) environment in banking. In this context, the concept of co-creation is critical. Although this concept and the motivation factors behind it have been thoroughly investigated in the B2C (business-to-consumer) sector, only a few research results exist for the B2B context. This study aims to bridge the current knowledge gap and investigate individuals’ motivation to participate in B2B co-creation. By using a case study and qualitative interviews, this study focuses on two aspects: (a) It reveals how a co-creation measure is used in practice in the B2B environment; and (b) it provides information on the motivation factors and outcome from the point of view of the participants in the B2B co-creation project. The paper concludes with an integrative model of the main motivation factors behind B2B co-creation and their effects.

Suggested Citation

  • Anna Feldmann & Frank Teuteberg, 2020. "Understanding the Factors Affecting Employees’ Motivation to Engage in Co-Creation in the Banking Industry," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 17(02), pages 1-21, April.
    • Handle: RePEc:wsi:ijitmx:v:17:y:2020:i:02:n:s0219877020500157
    DOI: 10.1142/S0219877020500157
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    Cited by:

    1. Ren, Jie & Han, Yue & Genc, Yegin & Yeoh, William & Popovič, Aleš, 2021. "The boundary of crowdsourcing in the domain of creativity✰," Technological Forecasting and Social Change, Elsevier, vol. 165(C).

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