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Synchronization in Strategic Planning: A Roadmapping Framework

Author

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  • Sukrit Vinayavekhin

    (Thammasat Business School, Thammasat University, 2 Prachan Road, Pranakorn, Bangkok 10200, Thailand)

  • Robert Phaal

    (Centre for Technology Management, Institute for Manufacturing, University of Cambridge, 17 Charles Babbage Road, Cambridge CB3 0FS, United Kingdom)

Abstract

The research question is “How can firms approach synchronization in strategic planning?”, aiming to investigate opportunities for improved synchronization within strategic planning. The focus is on roadmapping, as a relatively simple, flexible and widely used method that includes time as an explicit dimension. The adopted methodology is a process approach, consisting of literature review, exploratory interviews, practitioner interviews, and case studies with large multinational firms based in the UK that are familiar with roadmapping. As a result, four types of synchronization have been identified and discussed, including generic forms of each type, illustrated with industrial examples from the case studies.

Suggested Citation

  • Sukrit Vinayavekhin & Robert Phaal, 2019. "Synchronization in Strategic Planning: A Roadmapping Framework," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(06), pages 1-21, October.
    • Handle: RePEc:wsi:ijitmx:v:16:y:2019:i:06:n:s0219877019500445
    DOI: 10.1142/S0219877019500445
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    References listed on IDEAS

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    1. Wim Schwerdtner & Rosemarie Siebert & Maria Busse & Ulf B. Freisinger, 2015. "Regional Open Innovation Roadmapping: A New Framework for Innovation-Based Regional Development," Sustainability, MDPI, vol. 7(3), pages 1-21, February.
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    4. Huergo, Elena, 2006. "The role of technological management as a source of innovation: Evidence from Spanish manufacturing firms," Research Policy, Elsevier, vol. 35(9), pages 1377-1388, November.
    5. Ronald S. Vatananan & Nathasit Gerdsri, 2012. "The Current State Of Technology Roadmapping (Trm) Research And Practice," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 9(04), pages 1-20.
    6. Steven C. Wheelwright, 1984. "Strategy, Management, and Strategic Planning Approaches," Interfaces, INFORMS, vol. 14(1), pages 19-33, February.
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    Cited by:

    1. Isabela Neto Piccirillo & Daniel Capaldo Amaral & Maicon Gouvêa De Oliveira, 2022. "A Research Agenda for Collaborative Roadmapping Supported by Blockchain Technology," Sustainability, MDPI, vol. 14(20), pages 1-16, October.
    2. Marek Jemala, 2019. "Problematic Roadmapping for Companies in Less Developed Regions of Slovakia," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(08), pages 1-26, December.

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