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Strategic Technological Sourcing Decisions in the Context of Timing and Market Strategies: An Empirical Analysis

Author

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  • Alexander Brem

    (University of Erlangen-Nürnberg, Lange Gasse 20, 90403 Nürnberg, Germany)

  • Daniel A. Gerhard

    (University of Erlangen-Nürnberg, Lange Gasse 20, 90403 Nürnberg, Germany)

  • Kai-Ingo Voigt

    (University of Erlangen-Nürnberg, Lange Gasse 20, 90403 Nürnberg, Germany)

Abstract

In times of changing business models and international competition, there is an inherent need for companies to foster and develop mechanisms to absorb new technologies for innovative products and processes effectively. Such considerations lead to the strategic make-or-buy decision which was the subject of our research. This quantitative explanatory study in the German industry shows in particular that companies base their decision for internal or external sourcing on multiple weighted criteria with scoring models and, even more common, with portfolio matrices. These results are in common with recent research, however, other results are surprising, e.g. just a small minority of companies involve people from controlling and legal departments in these decision processes. The paper also reveals differences between companies with different timing and competitive strategies, which are in line with the proposed characteristics of these strategic focuses in literature. Implications for theory and practice are given to foster future research in this area.

Suggested Citation

  • Alexander Brem & Daniel A. Gerhard & Kai-Ingo Voigt, 2014. "Strategic Technological Sourcing Decisions in the Context of Timing and Market Strategies: An Empirical Analysis," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 11(03), pages 1-23.
    • Handle: RePEc:wsi:ijitmx:v:11:y:2014:i:03:n:s0219877014500163
    DOI: 10.1142/S0219877014500163
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    Citations

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    Cited by:

    1. Ayşe Şolpan Temiz & Bilge Yiğit Özkan & Ahmet Şevket Üçer, 2016. "A Product-Based Strategic Technology Management Methodology for Developing Countries," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 13(02), pages 1-24, April.
    2. Petra A. Nylund & Xavier Ferras-Hernandez & Alexander Brem, 2020. "Automating profitably together: Is there an impact of open innovation and automation on firm turnover?," Review of Managerial Science, Springer, vol. 14(1), pages 269-285, February.
    3. Yun Chen & Rui Zhou & Yuan Zhou, 2022. "Analysis of Critical Factors for the Entrepreneurship in Industries of the Future Based on DEMATEL-ISM Approach," Sustainability, MDPI, vol. 14(24), pages 1-21, December.
    4. Alexander Brem & Robert Elsner, 2018. "Make-Or-Buy Decisions On Technology-Intensive Products: Insights From The Consumer Goods Industry," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(06), pages 1-17, August.

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