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The Role of Social Media During a Natural Disaster: A Case Study of the 2011 Thai Flood

Author

Listed:
  • Alisa Kongthon

    (Speech and Audio Technology (SPT) Laboratory, National Electronics and Computer Technology Center (NECTEC), Thailand Science Park, Klong Luang, Pathumthani 12120, Thailand)

  • Choochart Haruechaiyasak

    (Speech and Audio Technology (SPT) Laboratory, National Electronics and Computer Technology Center (NECTEC), Thailand Science Park, Klong Luang, Pathumthani 12120, Thailand)

  • Jaruwat Pailai

    (Faculty of Science and Technology, Thammasat University, Pathumthani 12121, Thailand)

  • Sarawoot Kongyoung

    (Speech and Audio Technology (SPT) Laboratory, National Electronics and Computer Technology Center (NECTEC), Thailand Science Park, Klong Luang, Pathumthani 12120, Thailand)

Abstract

Recently, social media has become a key platform that allowed people to interact and share information. The use of social media is expanding significantly and can serve a variety of purposes. Over the last few years, users of social media have played an increasing role in the dissemination of emergency and disaster information. In this paper, we conduct a case study exploring how Thai people used social media such as Twitter in response to one of the country's worst disasters in recent history: the 2011 Thai Flood. We combine multiple analysis methods in this study, including content analysis of Twitter messages, trend analysis of different message categories, and influential Twitter users analysis. This study helps us understand the role of social media in time of natural disaster.

Suggested Citation

  • Alisa Kongthon & Choochart Haruechaiyasak & Jaruwat Pailai & Sarawoot Kongyoung, 2014. "The Role of Social Media During a Natural Disaster: A Case Study of the 2011 Thai Flood," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 11(03), pages 1-12.
    • Handle: RePEc:wsi:ijitmx:v:11:y:2014:i:03:n:s0219877014400124
    DOI: 10.1142/S0219877014400124
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    Citations

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    Cited by:

    1. Narayan Prasad Nagendra & Gopalakrishnan Narayanamurthy & Roger Moser, 2022. "Management of humanitarian relief operations using satellite big data analytics: the case of Kerala floods," Annals of Operations Research, Springer, vol. 319(1), pages 885-910, December.
    2. Bevaola Kusumasari & Nias Phydra Aji Prabowo, 2020. "Scraping social media data for disaster communication: how the pattern of Twitter users affects disasters in Asia and the Pacific," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 103(3), pages 3415-3435, September.
    3. Zhijun Song & Hui Zhang & Chris Dolan, 2020. "Promoting Disaster Resilience: Operation Mechanisms and Self-Organizing Processes of Crowdsourcing," Sustainability, MDPI, vol. 12(5), pages 1-14, March.

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