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The Role Of Scenarios And Demonstrators In Promoting Shared Understanding In Innovation Projects

Author

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  • MARC STEEN

    (Behavioural and Societal Sciences, TNO, Brassersplein 2, Delft, The Netherlands)

  • JAN BUIJS

    (Product Innovation Management, Delft University of Technology, Landbergstraat 15, Delft, The Netherlands)

  • DOUG WILLIAMS

    (BT Research and Innovation, British Telecom, Adastral Park, Martlesham Heath, Ipswich, Suffolk, United Kingdom)

Abstract

It can be challenging for people in an innovation project to develop a shared understanding of the project's overall vision and of what they need to do practically—especially if the project is organized as networked innovation and follows a designerly approach. Yet shared understanding is critical for success. Based on an explorative study of one innovation project, in which ICT applications are developed, we discuss the ways in which the development and evaluation of scenarios and demonstrators can help the people involved to develop a shared understanding. Furthermore, we propose several recommendations for managers of innovation projects for effectively organizing the development and evaluation of scenarios and demonstrators.

Suggested Citation

  • Marc Steen & Jan Buijs & Doug Williams, 2014. "The Role Of Scenarios And Demonstrators In Promoting Shared Understanding In Innovation Projects," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 11(01), pages 1-21.
    • Handle: RePEc:wsi:ijitmx:v:11:y:2014:i:01:n:s021987701440001x
    DOI: 10.1142/S021987701440001X
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    Citations

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    Cited by:

    1. Rob Lubberink & Vincent Blok & Johan Van Ophem & Onno Omta, 2017. "Lessons for Responsible Innovation in the Business Context: A Systematic Literature Review of Responsible, Social and Sustainable Innovation Practices," Sustainability, MDPI, vol. 9(5), pages 1-31, May.
    2. Dan, Sujan M. & Spaid, Brian I. & Noble, Charles H., 2018. "Exploring the sources of design innovations: Insights from the computer, communications and audio equipment industries," Research Policy, Elsevier, vol. 47(8), pages 1495-1504.
    3. Candi, Marina, 2016. "Contributions of design emphasis, design resources and design excellence to market performance in technology-based service innovation," Technovation, Elsevier, vol. 55, pages 33-41.

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