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Are Housing Developers Ready For Innovation? The Case For A New Housing Delivery System In Malaysia

Author

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  • NOR'AINI YUSOF

    (School of Housing, Building and Planning, Universiti Sains Malaysia, 11800 Penang, Malaysia)

  • SUFARDY SIBLY

    (School of Housing, Building and Planning, Universiti Sains Malaysia, 11800 Penang, Malaysia)

  • ZULKIFLI OSMAN

    (School of Housing, Building and Planning, Universiti Sains Malaysia, 11800 Penang, Malaysia)

Abstract

This paper investigates the readiness level of housing developers in Malaysia to adopt a new housing system known as the Build-Then-Sell (BTS) system. We examine whether a firm's characteristics influence its readiness to adopt. We constructed a BTS readiness index, which comprises innovativeness, optimism, discomfort, and insecurity dimensions. We carried out a face-to-face survey with 246 developers in Malaysia's major cities and received a 48.8% response. The data were analyzed using descriptive analysis, factor analysis and correlation analysis. We found that housing developers are partially ready to implement the BTS system, with a slightly high level of optimism and a high level of insecurity. However, there was a very weak relationship between BTS readiness (e.g. optimism and insecurity) and a firm's characteristics (e.g. type of ownership, firm size, age, and land bank). The paper ends by providing some explanations for the results.

Suggested Citation

  • Nor'Aini Yusof & Sufardy Sibly & Zulkifli Osman, 2012. "Are Housing Developers Ready For Innovation? The Case For A New Housing Delivery System In Malaysia," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 9(06), pages 1-16.
    • Handle: RePEc:wsi:ijitmx:v:09:y:2012:i:06:n:s0219877012500423
    DOI: 10.1142/S0219877012500423
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    Cited by:

    1. Nor’Aini Yusof & Ernawati Mustafa Kamal & Lai Kong-Seng & Mohammad Iranmanesh, 2014. "Are Innovations Being Created or Adopted in the Construction Industry? Exploring Innovation in the Construction Industry," SAGE Open, , vol. 4(3), pages 21582440145, September.

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