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Enhancing Product Innovation Through A Customer-Centered, Lean Framework

Author

Listed:
  • TORGEIR WELO

    (Department of Engineering Design and Material, Norwegian University of Science and Technology, Richard Birkelands vei 2B, N-7491, Trondheim, Norway)

  • TONJE OVERVIK OLSEN

    (Department of Engineering Design and Material, Norwegian University of Science and Technology, Richard Birkelands vei 2B, N-7491, Trondheim, Norway)

  • MARTIN GUDEM

    (Department of Engineering Design and Material, Norwegian University of Science and Technology, Richard Birkelands vei 2B, N-7491, Trondheim, Norway)

Abstract

For companies to survive and thrive in today's market, a key strategy is to leverage innovation capability through an effective process of converting unmet customer needs into successful products, creating value for customers, the company and other stakeholders. This work demonstrates how Lean becomes a pre-competitive factor in product innovation through customer value focus. The goal is to determine the applicability of user-centered methodologies in generating input that ultimately leads to differentiated products. An office chair case study implies that although user-focus is necessary, this will not inevitably lead to novel products, since users are engrossed with past and present.

Suggested Citation

  • Torgeir Welo & Tonje Overvik Olsen & Martin Gudem, 2012. "Enhancing Product Innovation Through A Customer-Centered, Lean Framework," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 9(06), pages 1-28.
    • Handle: RePEc:wsi:ijitmx:v:09:y:2012:i:06:n:s0219877012500411
    DOI: 10.1142/S0219877012500411
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    Cited by:

    1. Khalid Mehmood & Pradeep Kautish & Sachin Kumar Mangla & Ahsan Ali & Yigit Kazancoglu, 2024. "Navigating a net‐zero economy future: Antecedents and consequences of net‐zero economy‐based green innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4175-4197, July.
    2. Shashi, & Centobelli, Piera & Cerchione, Roberto & Singh, Rajwinder, 2019. "The impact of leanness and innovativeness on environmental and financial performance: Insights from Indian SMEs," International Journal of Production Economics, Elsevier, vol. 212(C), pages 111-124.

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