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Research On The Gap Among Usage Types Of A Cellular Phone: Practical Analysis And Approach In Japan

Author

Listed:
  • YUKIKO NISHIMURA

    (Research Center for Advanced Science and Technology, The University of Tokyo 4-6-1, Komaba, Meguro-ku, Tokyo, 153-8904, Japan)

  • TAKEAKI SUGIMURA

    (NPO for Promotion of Research on Intellectual Property, Sapia Tower 8F, Marunouchi, Chiyoda-ku, Tokyo, 100-0005, Japan)

Abstract

This research focuses on user's knowledge of cellular phone (KEITAI in Japanese) usage in Japan and also design and practice of the information transfer method for users who need more information. We further focus on how KEITAI users gain the knowledge of cellular phones, and which functions they have concerns about, by comparing the results of nationwide and regional surveys. Japanese KEITAI users can be divided into four different types based on the cluster analysis of the usage frequency of KEITAI functions. We also designed a workshop for "not advanced KEITAI user," to practice each usage skill.

Suggested Citation

  • Yukiko Nishimura & Takeaki Sugimura, 2012. "Research On The Gap Among Usage Types Of A Cellular Phone: Practical Analysis And Approach In Japan," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 9(02), pages 1-15.
    • Handle: RePEc:wsi:ijitmx:v:09:y:2012:i:02:n:s0219877012500162
    DOI: 10.1142/S0219877012500162
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    Cited by:

    1. Oliver Niebuhr & Anush Norika Nazaryan, 2019. "Money Talks — But Less Well so over the Mobile Phone? The Persistence of the Telephone Voice in a 4G Technology Setting and the Resulting Implications for Business Communication and Mobile-Phone Innov," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(01), pages 1-31, February.

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