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A Business Model Analysis For The Supply Chain Convergent Of Services

Author

Listed:
  • MYUNG-HWAN RIM

    (Electronics and Telecommunications Research Institute, 161 Gajeong-dong, Yuseong-gu, Daejeon, 305-700, Korea)

  • HYUN-SOO HAN

    (School of Business, Hanyang University, 17 Haengdang-dong, Seongdong-Gu, Seoul 133-791, Korea)

  • YEONG-WHA SAWNG

    (Electronics and Telecommunications Research Institute, 161 Gajeong-dong, Yuseong-gu, Daejeon, 305-700, Korea)

Abstract

In this paper, we explore the merging of supply chains between media and telecommunications as an example of business application of industry convergence. The goal of this study is to provide managerial insight into the various facets of convergence of supply chains so that companies can effectively exploit business opportunities presented by the accelerating process of digital convergence and related technological innovations. In this study, the focus is set on business models, rather than business strategies as such, since digital convergence is an emerging sector that deserves independent attention as a new business concept. We formulated a series of propositions, related to customer value, value network, and supply chain efficiency, using frameworks borrowed from the existing business model literature and value creation theories for Internet business. Managerial implications are discussed and applied to DMB (Digital Multimedia Broadcasting), a new telecom-broadcasting convergence business model, recently introduced in South Korea.

Suggested Citation

  • Myung-Hwan Rim & Hyun-Soo Han & Yeong-Wha Sawng, 2009. "A Business Model Analysis For The Supply Chain Convergent Of Services," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 6(01), pages 97-116.
    • Handle: RePEc:wsi:ijitmx:v:06:y:2009:i:01:n:s0219877009001522
    DOI: 10.1142/S0219877009001522
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    Cited by:

    1. Sick, Nathalie & Bröring, Stefanie, 2022. "Exploring the research landscape of convergence from a TIM perspective: A review and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 175(C).

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