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Engaging The Creative Minds — The Engage Models

Author

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  • C. M. CHANG

    (Department of Industrial and Systems Engineering, State University of New York at Buffalo, Buffalo, New York 14260, USA)

Abstract

All enterprises need creativity and innovation to maintain and sustain long term profitability. This paper advocates the rapid development of the creative process by applying an ENGAGE model. In order to frequently generate new ideas, creative people need to pursue new thinking strategies, which are outlined by a second ENGAGE model. It is believed that by consistently emphasizing both the creative process and the thinking strategies outlined in these two ENGAGE models, individuals and companies could become inventive and innovative much sooner than otherwise, thus contribute more effectively to the wellbeing of their enterprises and to the society at large.

Suggested Citation

  • C. M. Chang, 2008. "Engaging The Creative Minds — The Engage Models," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 5(01), pages 149-165.
    • Handle: RePEc:wsi:ijitmx:v:05:y:2008:i:01:n:s0219877008001254
    DOI: 10.1142/S0219877008001254
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    Cited by:

    1. Sanaz Nikghadam-Hojjati & Ali Rajabzadeh-Ghatari & Mahmood Alborzi & Gholamreza Hassanzadeh, 2018. "How Simple Funny Video Games and Short Comedy Movies Impact Creative Idea Generation," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(04), pages 1-20, August.
    2. Neharika Vohra & Supriya Sharma & Nobin Thomas, 2022. "Experiencing Live Action of Business: Reflections on an Immersive Course in Entrepreneurship," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 31(1), pages 184-219, March.

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