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Assessing the Barriers Towards the Glocalization of India’s Mobile Industry: An IVIFs-DEMATEL with Choquet Integral Method

Author

Listed:
  • Shubham Sachan

    (Department of Mechanical Engineering, Maulana Azad National Institute of Technology, Bhopal, M.P, India, 462003, India)

  • Akhilesh Barve

    (Department of Mechanical Engineering, Maulana Azad National Institute of Technology, Bhopal, M.P, India, 462003, India)

  • Aditya Kamat

    (Department of Mechanical Engineering, Maulana Azad National Institute of Technology, Bhopal, M.P, India, 462003, India)

  • Saket Shanker

    (Department of Mechanical Engineering, Maulana Azad National Institute of Technology, Bhopal, M.P, India, 462003, India)

Abstract

Although mobile brands from various countries have taken to the global market, some brands are left to be GLOCALised (local to global). The nonGLOCALisation of these brands are due to some unseen hindrances. This paper is unique in its aim to analyze the challenges faced by local mobile phone supply chains (MPSC) from entering the global market in an Indian context. We analyze the barriers’ entry by combining the IVIFs-DEMATEL method with Choquet Integral; also, we compare the obtained results to those from the IVIFs-DEMATEL methodology. The differentiated analysis reveals that ‘Equipment Vendor Restrictions’ and ‘Lack of Awareness about Reverse Logistics’ are the main hindrances preventing local manufacturers from reaching the global space. Furthermore, the findings of this study suggest that ‘Carrier Aggregation Complexity’, ‘Equipment Vendor Restrictions’, and ‘Challenge to Recycling of Plastics’ are vital factors nonconducive towards the smooth working of local mobile makers across the country. The results can help domestic policymakers to improve their decision-making while trying to find ways for the globalization of the mobile phone sector.

Suggested Citation

  • Shubham Sachan & Akhilesh Barve & Aditya Kamat & Saket Shanker, 2022. "Assessing the Barriers Towards the Glocalization of India’s Mobile Industry: An IVIFs-DEMATEL with Choquet Integral Method," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 21(06), pages 1821-1858, December.
    • Handle: RePEc:wsi:ijitdm:v:21:y:2022:i:06:n:s0219622022500353
    DOI: 10.1142/S0219622022500353
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