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A Multicriteria Analysis On The Strategies To Open Taiwan'S Mobile Virtual Network Operators Services

Author

Listed:
  • GUEY LAN FU

    (Institute of Business and Management, National Chiao Tung University, 4th Fl., 114, Chung-Hsiao W. Rd., Sec. 1, Taipei 100, Taiwan, R.O.C.)

  • CHYAN YANG

    (Institute of Business and Management, National Chiao Tung University, 4th Fl., 114, Chung-Hsiao W. Rd., Sec. 1, Taipei 100, Taiwan, R.O.C.)

  • GWO HSHIUNG TZENG

    (Department of Business Administration, Kainan University, No. 1, Kainan Rd., Luchu, Taoyuan 338, Taiwan, Institute of Management of Technology, National Chiao Tung University, 100, Ta-Hsueh Rd., Hsinchu 300, Taiwan, R.O.C.)

Abstract

This study investigates the trends followed by MVNOs (Mobile Virtual Network Operators) in the last three years and analyzes the strategies that can contribute to the success of Taiwan's telecommunications industry and marketing. We apply the method and concept of PATTERN (Planning Assistance Through Technical Evaluation of Relevance Number) to establish relevant systems for searching out the key successful factors of strategies to attract MVNOs. We also use the fuzzy Multi-Criteria Decision Making (MCDM) method for analyzing the different preference of a decision group in the criteria weights and for ranking the alternatives in a fuzzy environment in order to provide a strategy scheme. These results provide a reference to assist telecommunications operators, 3G license owners, potential MVNOs, and equipment manufacturers when working out business plans.

Suggested Citation

  • Guey Lan Fu & Chyan Yang & Gwo Hshiung Tzeng, 2007. "A Multicriteria Analysis On The Strategies To Open Taiwan'S Mobile Virtual Network Operators Services," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 6(01), pages 85-112.
    • Handle: RePEc:wsi:ijitdm:v:06:y:2007:i:01:n:s0219622007002320
    DOI: 10.1142/S0219622007002320
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    References listed on IDEAS

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    1. Yoram Wind & Thomas L. Saaty, 1980. "Marketing Applications of the Analytic Hierarchy Process," Management Science, INFORMS, vol. 26(7), pages 641-658, July.
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