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Impact Of Data Warehousing On Organizational Performance Of Retailing Firms

Author

Listed:
  • SANG M. LEE

    (Department of Management, University of Nebraska-Lincoln, 209 CBA, Lincoln, NE 68588, USA)

  • SOONGOO HONG

    (Department of Management Information Systems, Dong-A University, Hadan-2-Dong 840, Saha-gu, Pusan, Korea, Zip Code 604-714, Korea)

  • PAIRIN KATERATTANAKUL

    (3141 Schneider Hall, Haworth College of Business, Western Michigan University, 1903 W Michigan Ave, Kalamazoo, MI 49008-5201, USA)

Abstract

This study investigates the relationship between the implementation of data warehousing and organizational performance in retailing firms. For this research goal, five hypotheses are developed and tested. The pairedT-tests and Hotelling'sT-square tests are performed on two groups — retailing firms implementing data warehousing and those that do not. The results of analyses show that data warehousing firms achieve better nonfinancial performance, including promotional performance analysis, vendor analysis, customer analysis, and market segmentation analysis, but do not achieve better financial performance, including the year-to-year percent change in sales per employee, return on sales, and year-to-year percent change in sales.

Suggested Citation

  • Sang M. Lee & Soongoo Hong & Pairin Katerattanakul, 2004. "Impact Of Data Warehousing On Organizational Performance Of Retailing Firms," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 3(01), pages 61-79.
    • Handle: RePEc:wsi:ijitdm:v:03:y:2004:i:01:n:s0219622004000040
    DOI: 10.1142/S0219622004000040
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