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Mobilee-Commerce Outlook

Author

Listed:
  • JULIA YEO

    (School of Information Systems, Technology & Management, The University of New South Wales, Kensington, NSW 2052, Australia)

  • WAYNE HUANG

    (Department of MIS, College of Business, Ohio University, Athens, Ohio 45701, USA)

Abstract

The popularity ofm-commerce devices, especially mobile phones among consumers highlighted a new source of revenue for businesses. A literature review inm-commerce found a variety of current business models, namely content services and localization marketing. This paper tries to identify and explore potential business models in them-commerce industry using SWOT analysis and Porter's Five Forces Model.

Suggested Citation

  • Julia Yeo & Wayne Huang, 2003. "Mobilee-Commerce Outlook," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 2(02), pages 313-332.
    • Handle: RePEc:wsi:ijitdm:v:02:y:2003:i:02:n:s0219622003000641
    DOI: 10.1142/S0219622003000641
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    Cited by:

    1. E. Martinez-De-Pison & J. Fernandez-Ceniceros & A. V. Pernia-Espinoza & F. J. Martinez-De-Pison & Andres Sanz-Garcia, 2016. "Hotel Reservation Forecasting Using Flexible Soft Computing Techniques: A Case of Study in a Spanish Hotel," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 15(05), pages 1211-1234, September.

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