IDEAS home Printed from https://ideas.repec.org/a/wsi/ijimxx/v26y2022i05ns1363919622400023.html
   My bibliography  Save this article

Values-Based Business Model Innovation–The Case Of Ecosia And Its Business Model

Author

Listed:
  • KIRIL IVANOV

    (Faculty of Sustainability of Lüneburg, Universitätsallee 1, 21335 Lüneburg, Germany2HMKW University of Applied Sciences for Media, Communication and Management, Ackerstrasse 76, 13355 Berlin, Germany)

Abstract

This paper explores how values-based innovation (VBI) management can facilitate the development of business models and their constitutive components. It analyses the case of the green search engine, Ecosia, to demonstrate and further differentiate the theoretical framework of VBI management. According to the VBI management framework, the development of sustainable business models cannot be appropriately managed and researched without considering values and normative orientations. Ecosia’s case highlights that the continuous reconsideration and negotiation of values is integral to the management of business model innovation (BMI) and contributes to the development and specification of business model components. Thus, the case confirms and contributes to a more in-depth understanding of the role values play in managing innovation and demonstrates some of the challenges encountered in the daily practice of VBI management.

Suggested Citation

  • Kiril Ivanov, 2022. "Values-Based Business Model Innovation–The Case Of Ecosia And Its Business Model," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 26(05), pages 1-41, June.
    • Handle: RePEc:wsi:ijimxx:v:26:y:2022:i:05:n:s1363919622400023
    DOI: 10.1142/S1363919622400023
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S1363919622400023
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S1363919622400023?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijimxx:v:26:y:2022:i:05:n:s1363919622400023. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/ijim/ijim.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.