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The Role Of Social Media For Radical Innovation In The New Digital Age

Author

Listed:
  • DENISE FISCHER

    (Innovation and Entrepreneurship Group (WIN) – TIME Research Area, RWTH Aachen University, Kackertstr. 7, 52072 Aachen, Germany)

  • JACQUELINE PRASUHN

    (Innovation and Entrepreneurship Group (WIN) – TIME Research Area, RWTH Aachen University, Kackertstr. 7, 52072 Aachen, Germany)

  • STEFFEN STRESE

    (#x2020;Innovation Management, TU Dortmund University, Faculty of Business and Economics, Otto-Hahn-Str. 4, 44227 Dortmund, Germany)

  • MALTE BRETTEL

    (Innovation and Entrepreneurship Group (WIN) – TIME Research Area, RWTH Aachen University, Kackertstr. 7, 52072 Aachen, Germany)

Abstract

The beneficial value of leveraging external networks in the innovation process has sparked widespread attention by open innovation scholars. With the rise of novel digital technologies such as social media, the opportunity space for accessing a multitude of external knowledge outside the organisation has significantly expanded. For instance, social media is currently not only vital in monitoring the COVID-19 outbreak, but also in leveraging knowledge to find a treatment for coronavirus. Nevertheless, theory and empirical evidence on how user integration using novel technologies such as social media affects radical innovation remains scarce and inconclusive. Using data obtained from 269 senior managers in new product development departments, this study reveals that the use of social media tools for new product development positively impacts radical innovation. The positive relationship is further strengthened by higher levels of an organisation’s technology acceptance of social media. However, we also find that routinisation with social media technology weakens the positive relationship, suggesting that frequent social media users may be more vulnerable to the systemic challenges of social media tools. This study advances open innovation research and information systems literature, elevating the controversial and debated impact of customer integration and information technology for radical innovation into the digitisation era.

Suggested Citation

  • Denise Fischer & Jacqueline Prasuhn & Steffen Strese & Malte Brettel, 2021. "The Role Of Social Media For Radical Innovation In The New Digital Age," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 25(07), pages 1-41, September.
  • Handle: RePEc:wsi:ijimxx:v:25:y:2021:i:07:n:s1363919621500754
    DOI: 10.1142/S1363919621500754
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    Cited by:

    1. Saura, Jose Ramon & Palacios-Marqués, Daniel & Ribeiro-Soriano, Domingo, 2023. "Exploring the boundaries of open innovation: Evidence from social media mining," Technovation, Elsevier, vol. 119(C).
    2. Ran Zhou & Yali Zhao, 2024. "Alien merchant chambers and enterprise innovation: Evidence from China," American Journal of Economics and Sociology, Wiley Blackwell, vol. 83(3), pages 527-554, May.
    3. Abhari, Kaveh & McGuckin, Summer, 2023. "Limiting factors of open innovation organizations: A case of social product development and research agenda," Technovation, Elsevier, vol. 119(C).

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