IDEAS home Printed from https://ideas.repec.org/a/wsi/ijimxx/v25y2021i01ns1363919621500067.html
   My bibliography  Save this article

Complementary Product Categorization And Its Influence On The Make, Buy, And Ally Decision: An Exploratory Study

Author

Listed:
  • YAMUNA BABURAJ

    (School of Business Administration, Widener University, Chester PA, USA)

  • DANIEL TZABBAR

    (#x2020;LeBow College of Business Drexel University, Philadelphia PA, USA)

  • VADAKE NARAYANAN

    (#x2020;LeBow College of Business Drexel University, Philadelphia PA, USA)

Abstract

The role of complementary products is becoming increasingly important in facilitating innovation and has become a pivotal aspect of an organisation’s technology strategy. To address the lack of a useful framework that captures the different dimensions of product complementarity, this paper proposes a categorization for complementary products centered on user engagement. Based on a sample of 305 make, buy, and ally decisions for 32 primary product firms in the Personal Computing industry, this paper explores the influence of the proposed categorization on its strategy decision for developing complementary products. Results suggest a nuanced categorization of product complementarity adds value to explaining the decision, with the firm’s knowledge capital having a non-trivial influence on it. This paper endeavors to contribute to the literature on platform innovation by examining significance of inter-product relationships on strategy.

Suggested Citation

  • Yamuna Baburaj & Daniel Tzabbar & Vadake Narayanan, 2021. "Complementary Product Categorization And Its Influence On The Make, Buy, And Ally Decision: An Exploratory Study," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 25(01), pages 1-33, January.
    • Handle: RePEc:wsi:ijimxx:v:25:y:2021:i:01:n:s1363919621500067
    DOI: 10.1142/S1363919621500067
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S1363919621500067
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S1363919621500067?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijimxx:v:25:y:2021:i:01:n:s1363919621500067. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/ijim/ijim.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.