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PERCEPTION OR CAPABILITIES? AN EMPIRICAL INVESTIGATION OF THE FACTORS INFLUENCING THE ADOPTION OF SOCIAL MEDIA AND PUBLIC CLOUD IN GERMAN SMEs

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  • SOHAIB S. HASSAN

    (KONTIKAT, Faculty III, University of Siegen, Germany, Kohlbettstr. 15, 57072 Siegen, Germany2SME Graduate School, Faculty III, University of Siegen, Unteres Schloss 3, 57072 Siegen, Germany)

  • CHRISTIAN REUTER

    (Science and Technology for Peace and Security (PEASEC), Technical University of Darmstadt, Pankratiusstraße 2, 64289 Darmstadt, Germany)

  • LEVAN BZHALAVA

    (Finland Futures Research Centre, Turku School of Economics, University of Turku, Rehtorinpellonkatu 3, Turku, 20500, Finland5Caucasus School of Business, Caucasus University, Paata Saakadze 1, Tbilisi, 0102, Georgia)

Abstract

Social media and public cloud computing (SM&PC) have emerged as important resources of small and medium enterprises (SMEs), but not all SMEs use SM&PC. The existing research predominantly focuses on the role of either the features of social media and cloud computing in relation to the perceptions of decision makers or the internal capabilities of organization concerning new innovation adoption. By integrating multidisciplinary literature, we, instead, argues that both the perception- and capability-related factors could play an important role in the adoption of new ICT technology, such as SM&PC. Therefore, we empirically investigated the decision maker’s perception-related and SME’s capability-related factors that may influence the adoption of SM&PC in SMEs in Germany. We used quantitative research methods to examine the proposed hypotheses on a sample of 2,404 SMEs from 17 industrial sectors. The results demonstrate that the decisions of German SMEs to engage in social media and cloud computing are not only influenced by the perceptions of SME owners about the usefulness, security aspects, and the implementation costs of SM&PC, but also by the internal capabilities of an SME, namely the innovativeness of an SME. The results and potential contributions of our research are discussed.

Suggested Citation

  • Sohaib S. Hassan & Christian Reuter & Levan Bzhalava, 2021. "PERCEPTION OR CAPABILITIES? AN EMPIRICAL INVESTIGATION OF THE FACTORS INFLUENCING THE ADOPTION OF SOCIAL MEDIA AND PUBLIC CLOUD IN GERMAN SMEs," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 25(01), pages 1-26, January.
    • Handle: RePEc:wsi:ijimxx:v:25:y:2021:i:01:n:s136391962150002x
    DOI: 10.1142/S136391962150002X
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    Cited by:

    1. Soluk, Jonas & Decker-Lange, Carolin & Hack, Andreas, 2023. "Small steps for the big hit: A dynamic capabilities perspective on business networks and non-disruptive digital technologies in SMEs," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    2. Bruno Francisco Diniz Marinho & Isotilia Costa Melo, 2022. "Fostering Innovative SMEs in a Developing Country: The ALI Program Experience," Sustainability, MDPI, vol. 14(20), pages 1-16, October.
    3. Isotilia Costa Melo & Paulo Nocera Alves Junior & Geandra Alves Queiroz & Wilfredo Yushimito & Jordi Pereira, 2023. "Do We Consider Sustainability When We Measure Small and Medium Enterprises’ (SMEs’) Performance Passing through Digital Transformation?," Sustainability, MDPI, vol. 15(6), pages 1-30, March.

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