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Service-Oriented Business Models In Manufacturing In The Digital Era: Toward A New Taxonomy

Author

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  • TOR HELGE AAS

    (University of Agder, Universitetsveien 19, 4630 Kristiansand, Norway†NORCE Norwegian Research Centre, Universitetsveien 19, 4630 Kristiansand, Norway)

  • KARL JOACHIM BREUNIG

    (#x2021;Oslo Business School — OsloMet, Postboks 4 St. Olavs plass, 0130 Oslo, Norway)

  • MAGNUS MIKAEL HELLSTRÖM

    (#xA7;University of Agder, Jon Lilletunsvei 3, 4879 Grimstad, Norway¶Åbo Akademi University, Biskopsgatan 8, 20500 Åbo, Finland)

  • KATJA MARIA HYDLE

    (#x2225;University of Oslo, Postboks 1080 Blindern, 0316 Oslo, Norway**NORCE Norwegian Research Centre, Tullins Gate, 0166 Oslo, Norway)

Abstract

A stream of servitisation research has focused on the construction of taxonomies and typologies of product–service system business models (BMs). However, their relevance in the context of increased utilisation of digital technologies may be questioned. Thus, the purpose of this paper is to empirically revisit the existing product–service system BM taxonomies to explore the following research question: How can the BMs of servitised manufacturing firms be categorised in the digital era? The question is addressed through an embedded case study of five servitised firms. We found that the firms’ BMs varied with regard to the degree of the suppliers’ ownership of delivered products, degree of smartness of the services provided and degree of performance orientation of contracts. Based on these findings, we derived a new product–service system BM taxonomy with eight categories, presented in a 2 × 2 × 2 matrix, that significantly extends earlier taxonomies.

Suggested Citation

  • Tor Helge Aas & Karl Joachim Breunig & Magnus Mikael Hellström & Katja Maria Hydle, 2020. "Service-Oriented Business Models In Manufacturing In The Digital Era: Toward A New Taxonomy," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(08), pages 1-15, December.
    • Handle: RePEc:wsi:ijimxx:v:24:y:2020:i:08:n:s1363919620400022
    DOI: 10.1142/S1363919620400022
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    Cited by:

    1. Ancillai, Chiara & Sabatini, Andrea & Gatti, Marco & Perna, Andrea, 2023. "Digital technology and business model innovation: A systematic literature review and future research agenda," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    2. Shen, Lei & Sun, Wanqin & Parida, Vinit, 2023. "Consolidating digital servitization research: A systematic review, integrative framework, and future research directions," Technological Forecasting and Social Change, Elsevier, vol. 191(C).

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