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Innovation-Orientated Technology Assimilation Strategy And Korean Smes’ Enhancing Innovation Capability, Competitive Advantage And Firm Performance

Author

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  • MUNSUNG RHEE

    (Uiduk University Department of Business Administration, 261 Donghaedae-ro, Gyeongju, Gyeongsangbuk-do 38004, South Korea)

  • AARON RAE STEPHENS

    (Hartwick College Department of Business, Administration and Accounting, 1 Hartwick Drive, Oneonta, NY 13820, USA)

Abstract

This research explores the effects of innovation-orientated technology assimilation strategy on Korean SMEs’ enhancing innovation capability, competitive advantage and firm performance. The results of this paper demonstrate that an innovation-orientated technology assimilation strategy enables SMEs to cultivate innovation capability, a crucial capability for catching-up to advanced firms and developing new products. In addition, innovation-orientated technology assimilation strategy significantly contributes to SMEs’ developing competitive advantages, leading to enhanced market share and sales growth. This study provides empirical evidence of SMEs employing innovation-orientated technology assimilation strategy to enhance innovation capability and to gain competitive advantage, and provides an empirical measurement for the execution of an innovation-orientated technology assimilation strategy.

Suggested Citation

  • Munsung Rhee & Aaron Rae Stephens, 2020. "Innovation-Orientated Technology Assimilation Strategy And Korean Smes’ Enhancing Innovation Capability, Competitive Advantage And Firm Performance," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(06), pages 1-27, August.
    • Handle: RePEc:wsi:ijimxx:v:24:y:2020:i:06:n:s1363919620500814
    DOI: 10.1142/S1363919620500814
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    Cited by:

    1. Danes Jaya Negara & Bambang Mantikei & Meitiana ⠀ & Usup Riassy Christa & Lelo Sintani, 2020. "Psychological Effect of Brand Image and Brand Reputation on Sustainable Firm Performance in Indonesian Logistics," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 14(4), December.

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