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Digitising Product Portfolios

Author

Listed:
  • JULIAN ECHTERFELD

    (Heinz Nixdorf Institute, University of Paderborn, Fürstenallee 11, 33102 Paderborn, Germany)

  • JÜRGEN GAUSMEIER

    (Heinz Nixdorf Institute, University of Paderborn, Fürstenallee 11, 33102 Paderborn, Germany)

Abstract

Digitisation leads to far-reaching changes of products in all industries and has a massive impact on the global innovation landscape. For manufacturing companies, it is crucial to strategically align their product portfolio with digitisation and bring out a continuous stream of digital product innovations in order to strengthen their market position and remain competitive. The paper at hand, presents a methodology for digitising product portfolios. The methodology takes into account a company’s current digital position, possible future scenarios, digitisation strategies for the portfolio derived from the scenarios as well as concrete digitisation measures for each product group of the portfolio. The result is a portfolio roadmap which shows the planned development of the portfolio in the light of digitisation.

Suggested Citation

  • Julian Echterfeld & Jürgen Gausmeier, 2018. "Digitising Product Portfolios," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(05), pages 1-27, June.
    • Handle: RePEc:wsi:ijimxx:v:22:y:2018:i:05:n:s1363919618400030
    DOI: 10.1142/S1363919618400030
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    References listed on IDEAS

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    1. Youngjin Yoo & Richard J. Boland & Kalle Lyytinen & Ann Majchrzak, 2012. "Organizing for Innovation in the Digitized World," Organization Science, INFORMS, vol. 23(5), pages 1398-1408, October.
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    Cited by:

    1. Fiona Maria Schweitzer & Matthias Handrich & Sven Heidenreich, 2019. "Digital Transformation In The New Product Development Process: The Role Of It-Enabled Plm Systems For Relational, Structural, And Npd Performance," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(07), pages 1-34, October.
    2. Theresa Eckert & Stefan Hüsig, 2022. "Innovation portfolio management: a systematic review and research agenda in regards to digital service innovations," Management Review Quarterly, Springer, vol. 72(1), pages 187-230, February.

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