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Flexible New Product Development Processes And Appropriability: Intellectual Property And First-Mover

Author

Listed:
  • YEOLAN LEE

    (Department of Management, Marketing and IS, University of Alabama in Huntsville, Huntsville, AL 35801, USA)

  • CARON ST. JOHN

    (Department of Management, Marketing and IS, University of Alabama in Huntsville, Huntsville, AL 35801, USA)

  • ERIC A. FONG

    (Department of Management, Marketing and IS, University of Alabama in Huntsville, Huntsville, AL 35801, USA)

  • YONGCHUAN BAO

    (Department of Management, Marketing and IS, University of Alabama in Huntsville, Huntsville, AL 35801, USA)

Abstract

Prior research argues that higher levels of innovation require less flexible, or more formalised, new product development (NPD) processes; that is, there is a negative relationship between level of innovation and flexible NPD processes. In this paper, we investigate the moderating role of firms’ appropriability strategies, intellectual property (IP) and first-mover, on the use of flexible NPD processes for different levels of innovation (radical, more innovative, and incremental). Using the Product Development and Management Association Foundation’s 2012 Comparative Performance Assessment Study, this research shows that the greater use of IP and first-mover appropriability strategies is associated with an increased use of flexible NPD processes as the level of innovation moves from incremental to radical. Therefore, the results show that the greater use of these appropriability strategies weakens the negative relationship between level of innovation and flexible NPD processes.

Suggested Citation

  • Yeolan Lee & Caron St. John & Eric A. Fong & Yongchuan Bao, 2018. "Flexible New Product Development Processes And Appropriability: Intellectual Property And First-Mover," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(01), pages 1-24, January.
    • Handle: RePEc:wsi:ijimxx:v:22:y:2018:i:01:n:s1363919618500020
    DOI: 10.1142/S1363919618500020
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    Cited by:

    1. Kasper Edwards & Robert G. Cooper & Tomas Vedsmand & Giulia Nardelli, 2019. "Evaluating the Agile-Stage-Gate Hybrid Model: Experiences From Three SME Manufacturing Firms," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(08), pages 1-32, December.
    2. Fábio De Oliveira Paula & Jorge Ferreira Da Silva, 2019. "The Role Of The Appropriability Mechanisms For The Innovative Success Of Portuguese Small And Medium Enterprises," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(04), pages 1-23, May.

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