To Standardise Or To Patent? Development Of A Decision Making Tool And Recommendations For Young Companies
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DOI: 10.1142/S136391961640020X
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- Patel, Pankaj C. & Pearce, John A., 2018. "The survival consequences of intellectual property for retail ventures," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 77-84.
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Keywords
Patenting; standardisation; startups; young companies; entrepreneurship; qualitative case studies; cross case analysis; decision making; decision tree;All these keywords.
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