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A Moderation Study Of Organisational Integration And Npd Process Proficiency In The U.S. And Korean Heavy Construction Equipment Industries

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  • MURRAY R. MILLSON

    (College of Business, California State University, Monterey Bay, 100 Campus Center, Seaside, CA 93955, USA)

  • JONGBAE KIM

    (School of Management, Sungshin Women's University, 249-1, Dongseon-dong, Seongbuk-gu, Seoul, 136-742, Korea)

Abstract

This study explores the potential differences between the relationships relating the market success of new products, the proficiency with which new product development (NPD) activities are executed during NPD processes, and the degree of organisational integration among various groups during NPD processes in the (U.S.) and Korea. This research addresses three major research questions: (1) Does NPD process proficiency impact new product market success in U.S. and Korean firms? (2) Does organisational integration impact new product market success in U.S. and Korean firms? and (3) Does country moderate the relationships between NPD process proficiency and new product market success, and between organisational integration and new product market success? This study is based on NPD data related to new product projects from the heavy construction equipment industries in the U.S. and Korea. Based on our combined model, it was found that NPD process development proficiency significantly impacts new product market success but organisational integration does not impact new product market success. Additionally, it was found that country moderates the NPD process proficiency-NPD market success and NPD organisational integration-NPD market success relationships. Study implications and recommendations are provided for NPD managers based on this research.

Suggested Citation

  • Murray R. Millson & Jongbae Kim, 2015. "A Moderation Study Of Organisational Integration And Npd Process Proficiency In The U.S. And Korean Heavy Construction Equipment Industries," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 19(05), pages 1-25.
    • Handle: RePEc:wsi:ijimxx:v:19:y:2015:i:05:n:s1363919615500619
    DOI: 10.1142/S1363919615500619
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    Cited by:

    1. Yang Liu & Yongjiang Shi, 2017. "Understanding International Product Strategy In Multinational Corporations Through New Product Development Approaches And Evolution," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(07), pages 1-23, October.

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