IDEAS home Printed from https://ideas.repec.org/a/wsi/ijimxx/v19y2015i05ns1363919615500474.html
   My bibliography  Save this article

Network Technology Adoption By Us Biotechnology Firms: A Contextual Approach Of Social Media Applications

Author

Listed:
  • HÈLÈNE DELERUE

    (School of Management, Department of Management and Technology, University of Quebec, Montreal, QC, Canada)

  • TOM CRONJE

    (Department of Finance and Banking, Curtin University, Kent St, Bentley, WA 6102, Perth, Australia)

Abstract

The biotechnology industry is a knowledge-intensive industry that uses sophisticated production processes in which secrecy plays a key role. This paper investigates the contextual organisational characteristics such as firm size, firm age, and strategies of companies in the biotechnology sector that have adopted social media applications. A hypothetico-deductive method is used in this empirical study. The hypotheses were tested in 639 US Biotechnology firms, using the BioScan Database and an analysis of the firms' websites. Results suggest that social media tools analysed as an aggregate construct can produce misleading results. Except for marketing strategies, contextual characteristics differently affect the number and type of social media used.

Suggested Citation

  • Hèlène Delerue & Tom Cronje, 2015. "Network Technology Adoption By Us Biotechnology Firms: A Contextual Approach Of Social Media Applications," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 19(05), pages 1-20.
    • Handle: RePEc:wsi:ijimxx:v:19:y:2015:i:05:n:s1363919615500474
    DOI: 10.1142/S1363919615500474
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S1363919615500474
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S1363919615500474?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijimxx:v:19:y:2015:i:05:n:s1363919615500474. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/ijim/ijim.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.