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Corporate Culture As An Antecedent Of Successful Exploration And Exploitation

Author

Listed:
  • KURT MATZLER

    (Department of Strategic Management, Marketing and Tourism, Innsbruck University School of Management, Universitätsstrasse 15, 6020 Innsbruck, Austria)

  • DAGMAR E. ABFALTER

    (Institute of Cultural Management and Cultural Science, University of Music and Performing Arts Vienna, Anton-von-Webern-Platz 1, 1030 Vienna, Austria)

  • TODD A. MOORADIAN

    (The Mason School of Business, The College of William & Mary, Williamsburg, VA 23187-8795, USA)

  • FRANZ BAILOM

    (Innovative Management Partner (IMP), Rennweg 23, 6020 Innsbruck, Austria)

Abstract

Organisational culture is a decisive factor for a firm's innovativeness and performance. Our empirical model explores the relationship between organisational culture — based on the competing values model — as an antecedent of exploration and exploitation, innovation success and firm performance. It is tested on a sample of 232 CEOs of corporations in the US. Relationships between the constructs were analysed through path modelling, using the Partial Least Squares (PLS) method, employing the SmartPLS software. The results reveal a strong influence of corporate culture on exploration and exploitation, innovation success and performance. More specifically, we find significant positive relationships between hierarchy culture and market culture and exploitation. A clan culture negatively impacts exploration. Only an adhocracy culture positively influences both exploitation and exploration. Exploration and exploitation are positively related to innovation success and firm performance. Theoretical and managerial implications, limitations, and an agenda for further research are discussed.

Suggested Citation

  • Kurt Matzler & Dagmar E. Abfalter & Todd A. Mooradian & Franz Bailom, 2013. "Corporate Culture As An Antecedent Of Successful Exploration And Exploitation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 17(05), pages 1-23.
    • Handle: RePEc:wsi:ijimxx:v:17:y:2013:i:05:n:s1363919613500254
    DOI: 10.1142/S1363919613500254
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    Citations

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    Cited by:

    1. Dotun Olaleye Faloye & Idowu Owoeye & Kunle Jayeola, 2021. "The Key Drivers of Business Model Innovation in Developing Countries’ Firms: Survey of Micro and Small Scale Enterprises in Nigeria," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(7), pages 148-157, July.
    2. Dotun Olaleye Faloye & Idowu Owoeye & Kunle Jayeola, 2021. "The Key Drivers of Business Model Innovation in Developing Countries’ Firms: Survey of Micro and Small Scale Enterprises in Nigeria," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(07), pages 148-157, July.
    3. Antonio L. Leal-Rodríguez & Stephen Eldridge & José Antonio Ariza-Montes & Emilio J. Morales-Fernández, 2019. "Understanding How Organizational Culture Typology Relates to Organizational Unlearning and Innovation Capabilities," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 10(4), pages 1497-1514, December.
    4. Frank Mawuyome Kwame Gamadey & Hod Anygiba & Victor Abbey, 2022. "A revised model of exploratory learning and new product development speed in the savings and loans sector: a contingency analysis," SN Business & Economics, Springer, vol. 2(10), pages 1-25, October.
    5. Paavo Ritala & Mika Vanhala & Katja Järveläinen, 2019. "The Role Of Employee Incentives And Motivation On Organisational Innovativeness In Different Organisational Cultures," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(04), pages 1-32, December.
    6. Katharina Fellnhofer, 2019. "The Complementary Effects Of Firms’ And Team Leaders’ Entrepreneurial Orientation On Innovation Success And Performance," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(05), pages 1-32, June.
    7. Sonja Christina Sperber, 2017. "The Top Managers' Impact On Opening The Organizational Culture To Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(02), pages 1-42, February.

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