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Action At The Front End Of Innovation

Author

Listed:
  • FIONA SCHWEITZER

    (Upper Austria University of Applied Science, School of Engineering and Environmental Sciences, Department of Innovation and Product Management, Stelzhamerstraße 23, 4600 Wels, Austria)

  • IRIS GABRIEL

    (Upper Austria University of Applied Science, School of Engineering and Environmental Sciences, Department of Innovation and Product Management, Stelzhamerstraße 23, 4600 Wels, Austria)

Abstract

In recent years, the front end of innovation has drawn a great deal of attention as an important driver of new product development (NPD) success. In this study, we analyze the impact of knowledge gathering, project planning, interfunctional collaboration and formalization on the ability to reduce technical and market uncertainties, creativity, and the efficiency of the early stages. 352 Austrian B2B-companies from technology-intensive sectors participated in the study. The results indicate that collaboration quality, formalization of the different phases of the front end and identification of customer-needs are fundamental for front-end performance, while collaboration quantity is less important. Moreover, planning was found to be central for efficiency and did not have a negative impact on creativity. Managerial recommendations from the study include scrutinizing the way in which interfunctional collaboration takes place, increasing customer integration and formalizing the early phases.

Suggested Citation

  • Fiona Schweitzer & Iris Gabriel, 2012. "Action At The Front End Of Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 16(06), pages 1-23.
    • Handle: RePEc:wsi:ijimxx:v:16:y:2012:i:06:n:s1363919612400105
    DOI: 10.1142/S1363919612400105
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    Citations

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    Cited by:

    1. Salla Hurnonen & Paavo Ritala & Hanna-Kaisa Ellonen, 2016. "The Role Of Knowledge-Integration Practices In Service Innovation Projects," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(01), pages 1-27, January.
    2. Monika C. Schuhmacher & Sabine Kuester & Anna-Lena Hanker, 2018. "Investigating Antecedents And Stage-Specific Effects Of Customer Integration Intensity On New Product Success," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(04), pages 1-36, May.
    3. Fiona Maria Schweitzer & Matthias Handrich & Sven Heidenreich, 2019. "Digital Transformation In The New Product Development Process: The Role Of It-Enabled Plm Systems For Relational, Structural, And Npd Performance," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(07), pages 1-34, October.
    4. Anna Rose Vagn Jensen & Christian Clausen & Liv Gish, 2018. "Three Perspectives On Managing Front End Innovation: Process, Knowledge And Translation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(07), pages 1-32, October.

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