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Customer Roles In Innovations

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  • CHRISTINA ÖBERG

    (Linköping University, Department of Management and Engineering, SE-581 83 Linköping, Sweden)

Abstract

The purpose of this paper is to discuss and classify the roles of customers in innovations. In literature on innovations, customers have been increasingly emphasised as a source for innovations and also in how they help develop ideas in their early phases. This paper exemplifies various customer roles in innovations through three case studies. These describe the customer as initiator, as co-producer and as inspiration for business development. Through using role theory to discuss customers in innovations, it becomes explicit how customers may play their traditional roles, add roles or transfer to new roles beyond the scope of being a customer. Furthermore, the paper shows that customer roles change during the innovation process from added or transferred towards more traditional ones.

Suggested Citation

  • Christina Öberg, 2010. "Customer Roles In Innovations," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 14(06), pages 989-1011.
    • Handle: RePEc:wsi:ijimxx:v:14:y:2010:i:06:n:s1363919610002970
    DOI: 10.1142/S1363919610002970
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    1. anonymous, 1953. "Credit and monetary review for 1952," Federal Reserve Bulletin, Board of Governors of the Federal Reserve System (U.S.), issue Feb, pages 91-97.
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    Cited by:

    1. Kwee Keong Choong & Patrick W. Leung, 2022. "A Critical Review of the Precursors of the Knowledge Economy and Their Contemporary Research: Implications for the Computerized New Economy," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(2), pages 1573-1610, June.

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      Keywords

      Innovation; customer; role; phase;
      All these keywords.

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