IDEAS home Printed from https://ideas.repec.org/a/wsi/ijimxx/v14y2010i03ns1363919610002684.html
   My bibliography  Save this article

Blue Ocean Or Fast-Second Innovation? A Four-Breakthrough Model To Explain Successful Market Domination

Author

Listed:
  • BERNARD BUISSON

    (Institut d'Administration des Entreprises, Université Paris I Panthéon-Sorbonne, 21 rue Broca 75005 Paris, France;
    Orange Consulting, 114 rue Marcadet 75018 Paris, France)

  • PHILIPPE SILBERZAHN

    (Vlerick Leuven Gent Management School, Vlamingenstraat 83, Leuven 3000, Belgium;
    Ecole Polytechnique, Management Research Center, ENSTA/PREG, 32 Boulevard Victor 75015 Paris, France)

Abstract

Innovation is widely recognized as a major driver of long-term corporate growth. Successful innovators who manage to dominate new markets enjoy Schumpeterian rents for their inventions. How then can a firm dominate a new market? Two streams of literature have proposed opposite answers to this question.The First Mover approach indicates that by setting up a strong differentiation strategy, companies are supposed to create a new area where profits abound. This approach is supported especially by Kim and Mauborgne (2004) who coined the term Blue Ocean to describe it.The Fast Second approach, defended by Markides and Geroski (2005), contends, on the contrary, that companies should not try to become pioneers, but should target the newly created market in second position, and colonize it.But neither Blue Ocean nor Fast Second are able to convincingly explain successful market domination. Our study of 24 innovation cases suggests that innovation which leads to market domination is instead achieved by using four kinds of breakthroughs, separately of simultaneously.

Suggested Citation

  • Bernard Buisson & Philippe Silberzahn, 2010. "Blue Ocean Or Fast-Second Innovation? A Four-Breakthrough Model To Explain Successful Market Domination," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 14(03), pages 359-378.
    • Handle: RePEc:wsi:ijimxx:v:14:y:2010:i:03:n:s1363919610002684
    DOI: 10.1142/S1363919610002684
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S1363919610002684
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S1363919610002684?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lin, Chia-Ling & Lin, Hui-Lin & Lin, Eric S., 2016. "Is There A Complementary Relationship Between Product And Process Innovation On Productivity In Taiwanese Manufacturing Firms?," Hitotsubashi Journal of Economics, Hitotsubashi University, vol. 57(2), pages 139-173, December.
    2. Kim Wang, 2017. "Technology Deployment By Late Movers," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(04), pages 1-25, May.
    3. Saeid Homayoun & Bita Mashayekhi & Amin Jahangard & Milad Samavat & Zabihollah Rezaee, 2023. "The Controversial Link between CSR and Financial Performance: The Mediating Role of Green Innovation," Sustainability, MDPI, vol. 15(13), pages 1-15, July.
    4. Mohammed A. Hajar & Ammar Ahmed Alkahtani & Daing Nasir Ibrahim & Mohd Ridzuan Darun & Mohammed A. Al-Sharafi & Sieh Kiong Tiong, 2021. "The Approach of Value Innovation towards Superior Performance, Competitive Advantage, and Sustainable Growth: A Systematic Literature Review," Sustainability, MDPI, vol. 13(18), pages 1-33, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijimxx:v:14:y:2010:i:03:n:s1363919610002684. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/ijim/ijim.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.