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Organizational Culture And New Service Development Performance: Insights From Knowledge Intensive Business Service

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  • SHUNZHONG LIU

    (Research Centre of Service Management, School of Business, Northeast Normal University 2555# Jingyue Street, Changchun, Jilin Province, P. R. China, 130117, P. R. China)

Abstract

Current research on new service development (NSD) management has resulted in an impressive amount of literature on the success factors of new service development, but there is little literature on NSD organizational culture. The purpose of this study was to assess the relationship between organization culture and NSD performance. Data were collected via questionnaires through face-to-face interviews with KIBS managers knowledgeable about NSD in their organization (sample size 192). The set correlation analysis was chosen to assess and evaluate the relationship between organization culture and NSD performance. Research results indicate that there exist strongly complementary relationships among innovative supportive culture, market orientation culture, learning culture and customer communication culture. This study outlines that the NSD management should perform to foster the different NSD organizational culture together and thereby enhance the performance of new service development activities.

Suggested Citation

  • Shunzhong Liu, 2009. "Organizational Culture And New Service Development Performance: Insights From Knowledge Intensive Business Service," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 13(03), pages 371-392.
    • Handle: RePEc:wsi:ijimxx:v:13:y:2009:i:03:n:s1363919609002340
    DOI: 10.1142/S1363919609002340
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    Cited by:

    1. Salla Hurnonen & Paavo Ritala & Hanna-Kaisa Ellonen, 2016. "The Role Of Knowledge-Integration Practices In Service Innovation Projects," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(01), pages 1-27, January.
    2. Shunzhong Liu, 2012. "The relationship between strategic type and new service development competence: a study of Chinese knowledge intensive business services," Service Business, Springer;Pan-Pacific Business Association, vol. 6(2), pages 157-175, June.

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