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Exploring Processes Of Resource Exchange And Co-Creation In Strategic Partnering For New Product Development

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  • HELEN PERKS

    (Manchester School of Management, University of Manchester Institute of Science and Technology (UMIST), UK)

Abstract

This study articulates and explains the process of resource evolution in long-term new product development collaboration between competing large firms. By adopting a resource-based view of collaboration, the study maps, at a micro level, the evolution of R&D skills within an Italian manufacturer (Olivetti), co-developing mid-range photocopiers with a Japanese manufacturer (Canon), throughout four periods of time (from 1985 to 1998). The study identifies and explores activities leading to resource changes in each period and unravels the underlying explanatory processes behind such behaviour and outcomes. Findings from the study indicate that value in long-term co-development derives from the enduring exchange processes developed throughout the collaboration. The results suggest that investment in processes and mechanisms to adapt and evaluate resources, over time, acts as a critical precursor to effective resource exchange and value creation.

Suggested Citation

  • Helen Perks, 2004. "Exploring Processes Of Resource Exchange And Co-Creation In Strategic Partnering For New Product Development," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 8(01), pages 37-61.
    • Handle: RePEc:wsi:ijimxx:v:08:y:2004:i:01:n:s1363919604000952
    DOI: 10.1142/S1363919604000952
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    Cited by:

    1. Agata Sudolska & Andrzej Lis, 2014. "Building a Model of Successful Collaborative Learning for Company Innovativeness," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 10(3), pages 109-137.
    2. Santos, Maria del Valle & Garcia, Maria Teresa & Ortega, Ana Maria, 2008. "Product portfolio and organizational renewal. The D.O. wine industry in Castilla-León (Spain)," Working Papers 37357, American Association of Wine Economists.

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