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Standard-Setting Strategies in the Multimedia Sector

Author

Listed:
  • Vittorio Chiesa

    (Dipartimento di Biotecnologia, Università di Milano Bicocca, Piazza della Scienza 2, 20126 Milano, Italy)

  • Giovanni Toletti

    (Dipartimento di Ingegneria Gestionale, Politecnico di Milano, Piazza Leonardo da Vinci, 32, 20133 Milano, Italy)

Abstract

In many hi-tech sectors one of the most important competitive weapons is standardisation. It is particularly true innetwork marketswhere users would like to buy products compatible with those bought by others. Different processes may lead to standard setting. Sometimes there are fierce standardisation wars, whereas in other cases competitors are able to agree on a common standard before the introduction of a new technology on the market. Quite often a single firm is not able to adequately sponsor the adoption of its technology as a standard. Therefore, partners supporting the standard-setting process have to be found and collaborations have to be formed. In this paper, the reasons that may lead firms to co-operate or not co-operate are first analysed and then the different typologies of collaborations are described together with their motivations and critical success factors. Finally, the dynamic of the standard-setting process will be investigated and discussed. The paper is based on the study of ten cases in the multimedia sector.

Suggested Citation

  • Vittorio Chiesa & Giovanni Toletti, 2003. "Standard-Setting Strategies in the Multimedia Sector," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 7(03), pages 281-308.
    • Handle: RePEc:wsi:ijimxx:v:07:y:2003:i:03:n:s1363919603000829
    DOI: 10.1142/S1363919603000829
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    Citations

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    Cited by:

    1. Paul Wakke & Knut Blind & Florian Ramel, 2016. "The impact of participation within formal standardization on firm performance," Journal of Productivity Analysis, Springer, vol. 45(3), pages 317-330, June.
    2. Wen, Jinyan & Li, Jian & Zhou, Qing & Zeng, Deming & Harms, Rainer, 2023. "How firms support formal standardization: The role of alliance portfolio and internal technological diversity," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    3. Kim, Bongsun & Kim, Eonsoo & Miller, Douglas J. & Mahoney, Joseph T., 2016. "The impact of the timing of patents on innovation performance," Research Policy, Elsevier, vol. 45(4), pages 914-928.

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