IDEAS home Printed from https://ideas.repec.org/a/wsi/ijimxx/v07y2003i02ns1363919603000763.html
   My bibliography  Save this article

What Makes Product Development Market Oriented? Towards a Conceptual Framework

Author

Listed:
  • Robert A. W. Kok

    (Nijmegen School of Management, P.O. Box 9108, 6500 HK Nijmegen, The Netherlands)

  • Bas Hillebrand

    (Nijmegen School of Management, P.O. Box 9108, 6500 HK Nijmegen, The Netherlands)

  • Wim G. Biemans

    (Faculty of Management & Organization, University of Groningen, P.O. Box 800, 9700 AV Groningen, The Netherlands)

Abstract

While there is quite some literature on the relationship between market orientation and product development, it is still unclear what market-oriented product development really is. In this article the authors present a conceptual framework detailing the elements of market-oriented product development and the relationships between these elements. More specifically, market-oriented product development is conceptualised as a combination of specific capabilities and market information processing activities. These capabilities encapsulate the values and norms, knowledge and skills, technical and managerial knowledge systems, which enable learning about markets through information processing behaviour in product development and improve this market learning behaviour. As such it is argued that market-oriented product development may be regarded as an organisational learning capability.

Suggested Citation

  • Robert A. W. Kok & Bas Hillebrand & Wim G. Biemans, 2003. "What Makes Product Development Market Oriented? Towards a Conceptual Framework," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 7(02), pages 137-162.
    • Handle: RePEc:wsi:ijimxx:v:07:y:2003:i:02:n:s1363919603000763
    DOI: 10.1142/S1363919603000763
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S1363919603000763
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S1363919603000763?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. H Yan & T C E Cheng, 2000. "Response to Balkhi's response," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 51(8), pages 1003-1003, August.
    2. anonymous, 2000. "Making affordable housing more affordable," Banking and Community Perspectives, Federal Reserve Bank of Dallas, issue 2, pages 1-4.
    3. N/A, 2000. "Second Track Saarc Documents," South Asia Economic Journal, Institute of Policy Studies of Sri Lanka, vol. 1(1), pages 223-227, March.
    4. anonymous, 1993. "Bulgarian banking reform faces major obstacles," Economics Update, Federal Reserve Bank of Atlanta, issue Apr, pages 1-2,10.
    5. Hensche, H.-U., 1993. "Zur Anwendung der Conjoint-Analyse - Korreferat," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 29.
    6. anonymous, 2000. "$5s and $10s to sport new looks in 2000," Financial Update, Federal Reserve Bank of Atlanta, vol. 13(Jan), pages 1-3.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Erdeiné Késmárki-Gally, Szilvia & Fenyvesi, László, 2014. "A new „agricultural electronic marketplace”, the way forward for the procurement of inputs," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182953, European Association of Agricultural Economists.
    2. Fenyvesi, Laszlo & Erdeine Kesmarki-Gally, Szilvia, 2012. "Boosting the competitiveness of agricultural production in Hungary through an innovation system," Studies in Agricultural Economics, Research Institute for Agricultural Economics, vol. 114(2), pages 1-5, October.
    3. Mohammed Adam & Abdul-Fatahi Alidu & Abudulai Sulemana, 2022. "Off-Farm Income Effect on Farmer Response to Climate Change in the Northern Region of Ghana," International Journal of Social Ecology and Sustainable Development (IJSESD), IGI Global, vol. 13(1), pages 1-13, January.
    4. Elias Kyriazis & Lester W. Johnson & Paul Couchman, 2022. "The Effects of Affective Trust and Suspicion in New Product Development Projects," Businesses, MDPI, vol. 2(3), pages 1-19, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Daniel T. Seaton & Stefan Schnabel & Michael Bachmann & David P. Landau, 2012. "Effects Of Stiffness On Short, Semiflexible Homopolymer Chains," International Journal of Modern Physics C (IJMPC), World Scientific Publishing Co. Pte. Ltd., vol. 23(08), pages 1-7.
    2. Lütkepohl,Helmut & Krätzig,Markus (ed.), 2004. "Applied Time Series Econometrics," Cambridge Books, Cambridge University Press, number 9780521547871, September.
    3. Weihua Zhou & Xiaobo Wu, 2009. "An Efficient Optimal Solution Of A Two-Crane Scheduling Problem," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 26(01), pages 31-58.
    4. Hari M. Gupta & José R. Campanha & Fábio R. Chavarette, 2003. "Power Law Distribution In Education: Effect Of Economical, Teaching, And Study Conditions In University Entrance Examination," International Journal of Modern Physics C (IJMPC), World Scientific Publishing Co. Pte. Ltd., vol. 14(04), pages 449-457.
    5. Feldmann, Horst, 1993. "Die Eigentumstheorien Lockes und Humes und ihre Lehren für den Aufbau privatwirtschaftlicher Eigentumsordnungen in den Transformationsländern," Tübinger Diskussionsbeiträge 30, University of Tübingen, School of Business and Economics.
    6. S. Panda & K. Banerjee & M. Basu, 2005. "Determination Of Eoq Of Multi-Item Inventory Problems Through Nonlinear Goal Programming With Penalty Function," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 22(04), pages 539-553.
    7. -, 2015. "Gender Equality Observatory for Latin America and the Caribbean. Annual report 2013-2014. Confronting violence against women in Latin America and the Caribbean," Observatorio de Igualdad de Género en América Latina y el Caribe. Estudios, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37271 edited by Cepal, September.
    8. Kevin S. Groves & Charles M. Vance & David Y. Choi & John L. Mendez, 2008. "An Examination Of The Nonlinear Thinking Style Profile Stereotype Of Successful Entrepreneurs," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 16(02), pages 133-159.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijimxx:v:07:y:2003:i:02:n:s1363919603000763. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/ijim/ijim.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.