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The Intensification Of Innovation

Author

Listed:
  • MARK DODGSON

    (National Graduate School of Management, The Australian National University, Canberra ACT 0200, Australia)

  • DAVID M. GANN

    (SPRU — Science and Technology Policy Research, University of Sussex, Brighton BN1 9RF, UK)

  • AMMON. J SALTER

    (SPRU — Science and Technology Policy Research, University of Sussex, Brighton BN1 9RF, UK)

Abstract

This paper suggests that the innovation process has intensified as a result of the application of new digital technologies. These technologies that simulate, model and integrate, intensify the innovation process through facilitating economy of effort and definiteness of aim. Of all the many analytical lenses used to examine innovation, the most valuable in accounting for this "automation of innovation" is Rothwell's concept of the 5thGeneration Innovation Process. Our paper revisits this element of Rothwell's (1992) prize-winning article inR&D Management. It reviews the use of a range of enabling technologies and strategic management practices for the automation of innovation that were either in gestation or unknown at the time of Rothwell's paper. Rothwell's speculation about the increased "electronification" of the innovation process, and of related technological and strategic integration, has proven to be correct. The use of the new "lectronic toolkit" can transform the innovation process by facilitating the transfer, transformation and control of information. Using insights from contemporary innovation and management research, this paper examines the benefits and limitations of these digital technologies in dealing with the challenges of innovation of reducing costs and increasing speed, predictability and strategic organisational integration. It presents a conceptual framework for assessing the intensification of innovation and outlines some strategic managerial precepts that will facilitate effective use of these technologies. The paper concludes with speculations about future developments in the intensification of innovation and its impact for strategic management, together with questions for further research.

Suggested Citation

  • Mark Dodgson & David M. Gann & Ammon. J Salter, 2002. "The Intensification Of Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 6(01), pages 53-83.
    • Handle: RePEc:wsi:ijimxx:v:06:y:2002:i:01:n:s1363919602000495
    DOI: 10.1142/S1363919602000495
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    Citations

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    Cited by:

    1. Maria Cadiz Dyball & Andy Fengfei Wang, 2017. "The Links Among Characteristics, Controls And Performance Of Inter-Firm Innovation Projects," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(06), pages 1-33, August.
    2. Salter, Ammon & Gann, David, 2003. "Sources of ideas for innovation in engineering design," Research Policy, Elsevier, vol. 32(8), pages 1309-1324, September.
    3. Mary Beth Rousseau & Blake D. Mathias & Laura T. Madden & T. Russell Crook, 2016. "Innovation, Firm Performance, And Appropriation: A Meta-Analysis," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(03), pages 1-29, April.
    4. Piotr Tomasz Makowski & Yuya Kajikawa, 2021. "Automation-driven innovation management? Toward Innovation-Automation-Strategy cycle," Papers 2103.02395, arXiv.org.
    5. Usai, A. & Fiano, F. & Messeni Petruzzelli, A. & Paoloni, P. & Farina Briamonte, M. & Orlando, B., 2021. "Unveiling the impact of the adoption of digital technologies on firms’ innovation performance," Journal of Business Research, Elsevier, vol. 133(C), pages 327-336.
    6. Richard Arend, 2009. "Defending against rival innovation," Small Business Economics, Springer, vol. 33(2), pages 189-206, August.
    7. Makowski, Piotr Tomasz & Kajikawa, Yuya, 2021. "Automation-driven innovation management? Toward Innovation-Automation-Strategy cycle," Technological Forecasting and Social Change, Elsevier, vol. 168(C).

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