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The Use Of Performance Measurement Tools For Balancing Short- And Long-Term Npd Performances

Author

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  • INGE C. KERSSENS-VAN DRONGELEN

    (University of Twente, Faculty of Technology and Management, PO Box 217, 7500 AE Enschede, The Netherlands)

  • PETRA C. DE WEERD-NEDERHOF

    (University of Twente, Faculty of Technology and Management, PO Box 217, 7500 AE Enschede, The Netherlands)

Abstract

In this paper, we discuss how managers can use New Product Development (NPD) assessment and regular performance measurement tools to balance short- and long-term NPD performances. Different perspectives on NPD performance are structured in an assessment profile that is applied in nine case studies. Based on these assessments, it is concluded that long-term performance, in particular, is perceived by NPD managers to be inadequate. Subsequently, the regular performance measurement procedures in place at these companies are discussed and suggestions are made as to how the case companies' NPD performance measurement systems can be more supportive in controlling and improving long-term performance.

Suggested Citation

  • Inge C. Kerssens-Van Drongelen & Petra C. De Weerd-Nederhof, 1999. "The Use Of Performance Measurement Tools For Balancing Short- And Long-Term Npd Performances," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 3(04), pages 397-426.
    • Handle: RePEc:wsi:ijimxx:v:03:y:1999:i:04:n:s1363919699000207
    DOI: 10.1142/S1363919699000207
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    Cited by:

    1. Hong-Bo Shi & Yong-Cai Cui & Sang-Bing Tsai & Dong-Mei Wang, 2018. "The Impact of Technical–Nontechnical Factors Synergy on Innovation Performance: The Moderating Effect of Talent Flow," Sustainability, MDPI, vol. 10(3), pages 1-18, March.

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