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Social Networks: Their Impact on the Innovative Behaviour of Small Service Firms

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  • Eleanor Shaw

    (University of Strathclyde, Department of Marketing, 173 Cathedral Street, Glasgow G4 ORQ, United Kingdom)

Abstract

This paper presents and discusses some findings of a research study that applied social network theory to small, professional business service firms. These findings demonstrate that social networks impact upon the innovative behaviour of small firms. They reveal that through the innovative use of social networks, small, professional business service firms are able to expand their customer and resource base while minimising the costs involved. The paper draws attention to the contents of the social networks in which a purposive sample of graphic design agencies are embedded. It demonstrates that multiplex relationships, particularly with individuals holding broker positions within these networks, are perceived to be important to innovative behaviour. The paper concludes by suggesting a number of recommendations for owner-managers, policymakers and researchers.

Suggested Citation

  • Eleanor Shaw, 1998. "Social Networks: Their Impact on the Innovative Behaviour of Small Service Firms," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 2(02), pages 201-222.
    • Handle: RePEc:wsi:ijimxx:v:02:y:1998:i:02:n:s1363919698000109
    DOI: 10.1142/S1363919698000109
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    Cited by:

    1. Rajalo, Sigrid & Vadi, Maaja, 2021. "Collaboration potential between low-capacity SMEs and academic researchers determined by symmetry of motivation," Technovation, Elsevier, vol. 107(C).
    2. Patricia Hemert & Peter Nijkamp & Enno Masurel, 2013. "From innovation to commercialization through networks and agglomerations: analysis of sources of innovation, innovation capabilities and performance of Dutch SMEs," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 50(2), pages 425-452, April.
    3. Lee, Sungjoo & Park, Gwangman & Yoon, Byungun & Park, Jinwoo, 2010. "Open innovation in SMEs--An intermediated network model," Research Policy, Elsevier, vol. 39(2), pages 290-300, March.

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